A new era for EU fashion brands - Embracing digitalization and sustainability

FASCINATE project is organizing its Opening Conference and workshop “A new era for EU fashion brands - Embracing digitalization & Sustainability”, organised in the framework of the ESCP-4i - European Cluster Collaboration Platform.

The project'́s aim is to support the internationalization of EU textile and fashion SME clusters that are working towards the development of circularity and sustainability in these industries, and to generate cross-sectoral collaborations, and find sinergies towards addressing the needs of fashion companies when deciding to expand and sell to the world. FASCINATE is a partner consortium that consists of Lifestyle & Design Cluster, Cluster Textil: Tecnologia e Moda, Clúster Digital de Catalunya, Bulgarian Fashion Association, Modacc: Cluster Catalá de la moda i el Textil. 


The Opening Conference will count with relevant speakers sharing their knowledge and expertise on Sustainability, Internationalization, Digitization or Circular Economy. After the conference fashion and textile SMEs and technology providers are invited to learn from best practices from industry experts and jump into a collaborative workshop exercise to discover new value chains and find new value propositions to go international.

Register here

Tuesday 16th March 2021
FASCINATE Opening Conference

15:00 – 15:10 | Welcome by EC Project Officer - Valentino Izzo
15:10 – 15:20 | Presentation of FASCINATE  ESCP- 4i partnership
15:20 – 15:30 | Presentation of the ESCP- 4i SWOT Analysis
15.30 – 15:50 | Conference talk by Giovanni Luigi Bordone - "Sustainability and circular economy as drives for internationalization"
 15.50 – 16:00 | Coffee Break

 16.00 – 19:30 | “A new era for EU fashion brands - Embracing digitalization & sustainability”, a new Value Chain Workshop *

- Roots for Sustainability by Raimon Puigjaner

- Textile & Fashion chains by David García Uslé. MODACC Cluster Manager (Catalan Fashion Cluster)

- Digitization as leverage for internationalization by Pep Lluis De la Rosa - Centre EASY

- Identification of New Value Chains - Get ready for an interesting working session about market analysis, innovation and digital solutions conducted by HYPE Corporate

*The workshop will use the MURAL tool, which will allow all to work together on a single online board. A few days before the session an email will be sent with instructions for the workshop and a link to the MURAL workspace so that you can familiarize with it in advance.

This project is funded by the European Union’s COSME Programme under grant agreement number 951192. 2020-20221. The content of this publication reflects only the authors’ views, i.e. that of the partners of the project Fascinate. The European Commission is not responsible for any use that may be made of the information it contains.

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Tags:digitalization, sustainability, sustainable fashion, EU clusters

About the Author

Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at silvia@bgfashion.net

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