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How Custom T-Shirts Could Be the Marketing Boost Your Brand Needs
If you’ve got any sort of brand or business attached to your name, odds are that you’ve already considered – and perhaps, at one point, even dismissed – the notion of putting your brand or logo on a T-shirt.
Freelance Fashion Design: Simple Solutions to Complex Problems (Apparelmark)
The company Apparelmark Inc. has developed a "full package" program that allows anyone who wants to start a fashion brand do so with relative ease, flexibility and affordability.
Rules That Every Fashion Brand Should Follow On Instagram
Social media was designed as a platform for public and collective interaction between individuals to share and receive information. Today, there are many social media applications and platforms available for all forms of interaction. Social media platforms can be differentiated with their type and use. For example, we have Facebook for chatting and keeping up with connections, LinkedIn for networking; Twitter and Tumbler for microblogging; Periscope, YouTube and Vimeo for video sharing; and Instagram, Snapchat, Pinterest for picture sharing.
Common functions you can get with Image Editing Apps
Image editing involves modifying or altering images to achieve a desired quality or some required dimensions. Nowadays, there are numerous kinds of editors like raster graphic editors, and vector graphic editors. These tools allow you enhance, transform and manipulate images. Alternatively, you can use an app to edit your photos and achieve the same results that you would expect from a photo editor. Here are some of the common functions you get to use on a photo editing app.
Pro Tips for Landing Your Dream Job
Work makes up a huge portion of our lives, so it makes sense to do something you love. Finding your dream job isn’t always that easy, however, and the job market is competitive. So what's the best way to stand out to prospective employers? Whether you’re a recent graduate or a seasoned employee looking for your next career move, here are five pro tips to help you apply to, and land, your dream job.
How to Handle Trolls?
If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.
Fashion Influencers - the victims of the Big Brands
Nowadays, the word Influencer is associated with a person who has the power to influence the decision of others to impulsively buy a product.
Why invest in a franchise instead of starting your own men’s suit business
Opening a men’s suit business is largely considered a good entrepreneurial move. Clothiers make significant profits that allow them to establish a powerful brand and endorsing all kinds of products. Anyone who is a skilled fashion designer can open a suits store. Do you too want to start your own business?
Is the crisis in small shops in Italy an unstoppable trend?
In Italy in 5 years (between 2011 and 2016) 267,000 shops closed, on average 122 per day, according to today.it website. The economic crisis has hit mostly small and medium-sized businesses.
A Strategy for Success: How to Market Your New Retail Brand
You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.
5 Tips for the Success of Your Fashion Blog
A great thing about fashion is that it is naturally disparate. Conformity is rejected and doing things the same way is in direct contrast to the ethos of fashion. Fashion is about disrupting and advancing the understandings of style and beauty. Because of these things, there is infinite room for more voices in the discussion over all things fashion.
The Importance of Packaging
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
Made in Italy - What does it mean
Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy. Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering, in Italian also known as "Four A".
Start Your Fashion Blog Today in Four Easy Steps
Fashion bloggers around the world have brought new voices to the rather traditional world of fashion journalism. Not only do they offer greater representation, but they also offer fresh perspectives and bring new ideas to the table. That’s why we still need more fashion bloggers. If you were interested in starting your own fashion blog, start today by following these four steps.
What is sublimation printing in fashion
Dye-sublimation printing is a digital printing technology. It is used to print on polyester or other synthetic fabrics. Large format inkjet printers using specially formulated inks are used for printing on apparel, banners, table covers, id cards and flags.
Need For Buying Shop Fittings From Reputed Companies
Starting and running a retail store is not an easy affair. If things are not properly displayed and well stacked, then customers might not find them and so sales will not happen. Potential customers visiting your retail store need to be converted into actual buyers and for that all your saleable goods and products or brochures need to be adequately and systematically displayed to the targeted visitors to your shop.
3 tips to keep in mind when writing a good paper
The procedure of paper arranging and composing shouldn’t be a straightforward procedure, where each stage is done just once. It is regularly an iterative procedure i.e.: a procedure where prior stages are rehashed when they can be updated in the light of ensuing work.
112 Quotes about advertising, marketing, creativity and motivation
Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.
How to write a good press release
A press release is defined as an official announcement, which is issued by an organization to the media. It is also called a “news release”, a “media release” or a “press statement”.
The 4 levels of the fashion industry
The fashion industry is devided into four levels - Primary, Secondary, Retail, and Auxiliary. They work independently and interdependently to serve the consumer.
The inverted pyramid template
The inverted pyramid is a common method for writing news stories used by journalists and other writers to illustrate how information should be prioritized and structured in a text. It requires the writer to rank the importance of information starting with the most important information first.
Writing for the web
Web writing is different than writing for print. Web readers come from many different countries and they want information quickly. They also interact with the information and they do not read every word or necessarily scroll to the end of the article.
4 Ways to Succeed in the Fashion Industry
Whether you're interested in high fashion, retail, design, product-based or a sales consultant role in the fashion industry, there are several key components all successful entrepreneurs should possess. It doesn’t matter if you’re a first-time entrepreneur in the fashion industry or just an old dog wanting to learn some new tricks, these four tips are sure to give you a nudge in the right direction.
EMI Option Schemes: What Are They & How Do They Work?
Any qualified company can set up an EMI scheme (Enterprise Management Incentive), allowing it to keep the same income tax or NIC charge, by granting shares to their employees. As a company, there is also a possibility to offer discounted shares to employees. These schemes allow companies to keep and reward their employees for their good work in participating in the company’s growth.
Made in Vicenza - promote your product in Italy
Made in Vicenza assists companies from Vicenza in the internationalization process. Founded in 1989, this structure is at the service of entrepreneurs and of all member companies of the Chamber of Commerce of Vicenza as well as to the entire territorial economic system. Made in Vicenza works in close synergy with the different Associations, Credit Institutions and all those dealing with the internationalization process in Vicenza and Province.
The future of clothing production
One of the projects that caught my attention at Munich Fabric Start was the MicroFactory at Keyhouse. Coordinated by the Deutsche Institute fur Textil- und Faserforschung (German Institute for Textile and Fibre Research), MicroFactory at Keyhouse demonstrated for the first time a fully networked and integrated production chain from the design stage through to the finished product. It illustrated the possibility for a swift reaction to market needs already from the first production batch.
Do you like free money? Top 18 crowdfunding websites for fundraising
Crowdfunding sites are the new online fashion. There are two models of crowdfunding - donation-based funding and investment crowdfunding.
How to Use Instagram on a Windows PC or Mac
The free Instagram application is designed for taking, editing and sharing images on mobile phones. If you have your photos on your PC it is probably inconvenient to you to upload them to your phone in order to share them on Instagram. At least for me it is very time consuming and that's why I searched for a solution to that.
Thinking about an accountant for your fashion business? Here are the top reasons to consider it
You’d be hard pressed to find a business that doesn’t need an accountant simply because where there’s money involved there’s always need of someone that knows how to handle it. That’s where the accountant comes in and even in the fashion business, an accountant can be very useful.
Automatic heat sealing machine prevents buttons from falling off the garments
Interview with Mark Gill from MMS U.K. - a company specialised in button attachment and security.
8 sales benefits to use SuitPack Tailored - the suit packing solution tailor-made for the menswear industry
SuitPack Tailored removes risk of jacket and trousers falling off the hanger during transit. Suits arrive ready to be sold and ready to wear. No requirement to press or steam at any stage between manufacture and sale...
How to reduce costs for transportation of suits from the manufacturer to the customer
SuitPack Tailored is a single product that can be used to pack, receive and deliver a suit “ready to wear”. It has been developed to allow suit manufacturers, distributors and retailers to experience greater predictability and consistency in this process. SuitPack Tailored helps to reduce the costs for transportation of suits from the manufacturer to the customer.
Introducing the suit packing solution tailor-made for the menswear industry
SuitPack Tailored is set to become the new standard in suit packing for the menswear industry. Why is SuitPack Tailored the best solution for suit packing at the moment? SuitPack Tailored is light, simple, affordable, stylish, compactable, efficient, easy to carry and dependable.
How to open Enrico Monti Perfectum Store for made to measure suits and shirts
Bespoke Tailoring is and always will be a must for men who want to stand out in the crowd, men who look positively towards their future without uncertainties. The Market of Made to Measure is constantly growing unlike classic clothing stores. Enrico Monti offers you the opportunity to open your own store for men's made-to-measure suits and shirts.
Top 10 SEO tips that really work for getting traffic to your brand's site
Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.
How to protect your documents when using cloud services for your business
If you opt to use cloud computing for your business or organization, it is important to know the challenging topics that affect the security of this method.
Incoterms (International Commercial Terms) - Rules for any mode of transport
The Incoterms (International Commercial Terms) are a series of commercial terms published by the International Chamber of Commerce (ICC). They are widely used in International commercial transactions or procurement processes and accepted by governments, legal authorities, and practitioners worldwide.
Keys to Success: Trademark
The trademark serves as a badge of origin - it is also called indicates source. Its essential function is to exclusively identify a particular business as the source of goods or services.
Fundamental fashion law issues for American Apparel Startups
If you are planning to begin an apparel startup, you should have in mind that there is a set of fundamental fashion law issues, which you must consider...
Top 50 Men's Style quotes to inspire your advertising campaign
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
Improve your Social Media Marketing with These Tools
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
What do your Company Colors say about your Brand?
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
How to sustain profitable growth in the fashion industry
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
Rock band Metallica are the stars of Brioni’s first advertising campaign with Justin O'Shea
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Richmart - The most modern made-to-measure suits factory in Eastern Europe
Richmart factory is equipped with the latest technology in the sewing industry. It has CAD-CAM systems of Lectra, 22 cutters /automatic robots/, special working places of Durkopp and Pfaff in the sewing department, ironing from Brisay, production line for trousers with automats Durkopp and Baisler as well as Eaton system, four production lines Brisay for finishing.
New online technologies change the fashion retail business
During 2015, in the United States alone, online apparel and accessory revenue was around $63.5 billion and is estimated to reach $100 billion in 2019.
Online retailers open physical stores
Many companies often launch online stores without a physical presence in order to save expenses and to be on the market without being tied down by the geographic location. But recently we started to see the opposite trend - men's clothing retailers that used to sell only online started to open physical stores.
How to offer a variety of men's suits even if you are a small atelier
If you are an emerging designer or a tailor with a small atelier, you might not be able to offer a variety of fabrics for your customers as this requires a lot of investments. A good decision is to work with a factory that has already bought all fabric collections from major Italian and English wool fabric producers.
The art of negotiating - Three key tips
Negotiating is part of our everyday lives and, especially in business, it is critical for success. The keys to get the best deal possible under any circumstances are iron gut, good preparation, a hint of wisdom and absolute discipline.
Staying on-trend with a new style of Supply chain
In clothing retail, the battle of the supply chains is underway. In response to consumer trends, products can now reach the high street in record time and at bargain prices, all thanks to supply chains custom designed to support a high-volume, more flexible model.