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Influencer Marketing and the Law: Disclosure and Transparency Rules in France
Influencer marketing has become an essential tool in modern advertising strategies. Every day, millions of French consumers interact with promotional content shared by creators on platforms like Instagram, TikTok, YouTube, and Twitch. With this growing influence comes a legal imperative to regulate practices, protect consumers, and ensure transparency in commercial relationships. In France, several legal frameworks apply to influencers, ranging from the ethical guidelines set by the ARPP to advertising laws and tax obligations. This article explores the legal structure that governs influencer marketing in France and the responsibilities it imposes on content creators and brands alike.
Digital Payments and Fintech in France: Preferences and Compliance
Explore the most popular digital payment methods in France, from traditional bank cards to innovative fintech solutions. Learn how consumer behavior, European regulations like PSD2, and user experience challenges such as cart abandonment shape the online payment landscape.
Top French Marketplaces and How to Sell on Them
France stands as one of the most mature and dynamic e-commerce markets in Europe, offering direct access to millions of consumers who expect high-quality products, reliable service, and fast delivery. For international brands and sellers seeking to expand into the European Union, leveraging the power of local marketplaces is not just an option — it’s a strategic gateway
Cross-border Selling into France: A Post-Brexit and EU Compliance Guide
This guide outlines the essential steps for non-EU brands selling into France post-Brexit. It covers obligations related to the EORI number, customs declarations, VAT registration, and the possible need for a fiscal representative. It also highlights strict product compliance rules and logistics management.
The Rise of 'Made in France': How Local Sourcing Affects Consumer Choices
An in-depth look at how the rise of 'Made in France' is reshaping the fashion industry—highlighting the impact of local sourcing on brand strategy, consumer trust, and sustainable production.
Entering the French Fashion Market: What Foreign Brands Must Consider
A strategic overview of how foreign fashion brands can successfully enter the French market. It explores the local fashion ecosystem, key distribution channels, the importance of trade shows, and consumer behavior. The piece also highlights the challenges brands may face and the need for thoughtful adaptation to thrive in one of the world’s most influential fashion landscapes.
Selling to the French Consumer : Cultural Nuances in Branding and Communication
This article explores how brands must go beyond translation and product quality to succeed in France. It emphasizes the importance of cultural sensitivity, linguistic precision, authenticity, and emotional and intellectual resonance in brand communication. French consumers value heritage, elegance, and meaning, expecting brands to engage with depth and respect rather than superficial marketing tactics.
Labeling Laws in France: A Guide for Fashion and Food Products
Comprehensive overview of French labeling laws across fashion, cosmetics, and food sectors, emphasizing legal obligations, eco-symbols like the Triman logo, and the risks of non-compliance.
E-commerce Legal Requirements in France: From Privacy to Platform Compliance
France has emerged as one of the most advanced e-commerce markets in Europe, offering businesses a vast consumer base and a well-developed digital infrastructure. However, selling products or services online in France requires full compliance with a robust legal framework that protects consumer rights, ensures data privacy, and regulates marketplace practices. Whether you are an independent online retailer, a third-party seller on major platforms like FNAC, Cdiscount, or La Redoute, or an international brand expanding into France, understanding and adhering to these legal obligations is essential.
Sustainability Compliance: France’s Anti-Waste Law and Its Impact on Fashion Brands
An overview of France’s AGEC Law and its impact on the fashion industry, focusing on waste reduction, circular production models, product end-of-life responsibility, and the shift from overproduction to sustainability-led practices.
VAT Customs and Digital Sales: Tax Compliance in the French Market
The French market represents a strategic opportunity for businesses worldwide particularly in the fields of e-commerce and digital services However succeeding in France requires a solid understanding of local tax obligations including VAT customs procedures and regulations specific to digital activity Knowing these rules is essential not only to avoid penalties but also to ensure compliant and sustainable growth in the French market
The Role of DGCCRF in Market Surveillance: Avoiding Legal Pitfalls in France
An overview of the DGCCRF’s role in regulating the French market, focusing on product safety, fair commercial practices, and consumer protection. A must-read for businesses aiming to stay compliant and build trust with French consumers.
Navigating French Consumer Law: What Every Seller Needs to Know
Breaks down the key legal obligations sellers must follow when operating in France or targeting French consumers. It covers essential aspects such as product guarantees, returns and refunds, labeling rules, and distance selling regulations under the French Consumer Code, helping businesses stay compliant and build trust with customers.
30 Top AI Tools in 2025
AI is no longer a futuristic trend—it’s now an essential productivity partner across industries. From writing and design to video, coding, and workflow automation, here are 30 of the best AI tools of 2025, organized by category with longer descriptions and links.
How AI Is Revolutionizing Fashion Design and Retail in 2025
Discover how artificial intelligence is transforming the fashion industry—from design and trend forecasting to personalized shopping experiences. A glimpse into how technology is shaping a smarter, more intuitive future for fashion in 2025.
From Fabric to Fit: Inside a Clothing Manufacturing Company’s Process
In 2025, the journey from a bolt of fabric to a perfectly fitted garment is a blend of artistry,precision, and innovation, especially at a clothing manufacturing company like clothing manufacturing company . These companies transform raw materials into wearable stories, balancing creativity, sustainability, and efficiency to meet the demands of modern fashion. This professional, human-crafted guide, written fresh with heart, dives into five key stages of the clothing manufacturing process, offering a peek behind the curtain of how your favorite pieces come to life, plus practical insights for designers and shoppers who want to engage with this world.
Benefits of Sublimation Printing in Sportswear Manufacturing
Sublimation printing has established itself as the preferred technology for producing sportswear. Why? It offers a unique combination of appearance, durability, and comfort – key elements for every athlete or team wanting to look professional and feel confident on the field.
How to Optimize Your Business in 2025
In 2025, the world of online commerce and fashion is constantly evolving. To remain competitive, it is essential to adapt to new market trends, consumer expectations, and available digital tools. BGFashion.net offers valuable advice to help entrepreneurs leverage current trends and optimize their business. In this article, we will explore the main strategies and best practices to adopt in order to grow your business in 2025.
Unveiling EuroStack: Tech Solutions Made in Europe go live
Gathering support from leading European tech players, DIGITAL SME is committed to bringing the EuroStack vision into action. A new webinar series showcases a catalogue of ‘Tech Solutions Made in Europe’, offering solid alternatives to non-EU vendors. The webinar series takes off with the first session on 22 May 2025, featuring solutions from Proton, Whereby and NextCloud.
DELIVER Europe Celebrates 10th Anniversary with Record Attendance and Bob Sinclar Performance
DELIVER Europe, the premier matchmaking event for retail and supply chain, is thrilled to announce its 10th anniversary edition taking place 4+5 June in Amsterdam. The event is on track to surpass previous attendance records, with registrations already 20% higher than last year, and will feature a special performance by internationally acclaimed DJ Bob Sinclar.
EIC Unveils 34 Emerging Technologies that will Transform the World
The European Innovation Council (EIC) has unveiled its 2024 Tech Report, spotlighting 34 groundbreaking emerging technologies, which have the potential to redefine industries and address critical global challenges. This in-depth analysis classifies advancements into Green, Health, Digital, Industry, and Space domains, providing a roadmap to the technologies set to shape the future.
Ensuring Fair Competition and Compliance in E-Commerce
The European Commission’s communication on e-commerce - adopted by the college of Commissioner’s today - rightly acknowledges the growing challenges posed by the surge of direct-to-consumer imports, particularly through online marketplaces. Non-compliant and unsafe products undermine consumer safety, environmental sustainability, and the competitiveness of law-abiding businesses. The urgency of this issue is underscored by findings from the REACH for textiles project, which revealed that 16% of 400 tested products failed to comply with EU legislation. These figures highlight the critical need for stronger enforcement measures to prevent unsafe products from reaching EU consumers.
What is a Font with PUA Encoded Characters and How to Use It
In the world of design and typography, fonts are more than just text - they're powerful tools for creativity. A significant innovation in fonts is the incorporation of PUA (Private Use Area) encoded characters, which adds a whole new dimension to their usability. Let’s dive into what PUA-encoded characters are, why they matter, and how you can make the most of them.
Portable Monitors for Creatives: A Gift They’ll Love
Artists and designers need the right tools to make a difference with their creative designs. It helps them to implement their work exceptionally. Nowadays, many people work in IT as artists or designers. If anyone’s birthday, promotion, or any special occasion comes from your designer friend, you can give them a portable monitor. It can offer them more flexibility and better workflow.
How to Create a Healthy Work Environment in Your Fashion Business
Building an efficient work atmosphere is vital to the success of any fashion company. Work conditions in the fashion sector can be extremely demanding, with tight deadlines and an emphasis on creativity and innovation.
Print on demand and its benefits for customers and sellers
What is Print on Demand and Why You Should Try It? How does print on demand work? How does traditional manufacturing work? Advantages and disadvantages of shopping custom clothes and accessories versus mass-produced clothes and accessories.
Fun Ways to Experiment with Virtual Glasses on Your Photos
Discover the fun of adding virtual eyewear to your images with tools like RetouchMe. Explore various styles—from retro round frames to bold square shapes.
Understanding Network Discovery Software: Enhancing Network Visibility and Management
Network discovery software is essential for enhancing network visibility and management. This network discovery software automatically identifies devices within a network, mapping their relationships and configurations. By scanning the network, this software provides administrators.
Overview of Inventory Audit Software
Inventory audit software streamlines and enhances the accuracy of stock management through real-time tracking and automated reporting. It facilitates systematic audits by integrating with existing inventory systems to provide up-to-date data on stock levels, locations, and discrepancies. Features often include barcode scanning, reconciliation tools, and customizable reporting dashboards.
Tips for a Successful Metaverse Marketing for Fashion Brands
Marketing in the metaverse offers unique opportunities and challenges for fashion brands. As virtual worlds and digital interactions become increasingly prominent, brands must adapt their strategies to engage audiences in immersive, interactive environments.
Changing eye color in a photo: step by step
Sometimes in a photo you may want to change the eye color to add an effect or just to make the photo more interesting. Modern image editors provide many tools to achieve this goal, and Retouchme is one of the best options for such tasks.
Mastering Vibrant Makeup for Stunning TikTok Videos
Visual appeal is of paramount importance in social networks and in this matter TikTok is no exception and, on the contrary, requires maximum investment in this area. Whether you're a newbie content creator or a seasoned influencer, mastering bold makeup can enhance your videos and captivate your audience.
Digital Product Passports from PicoNext Now with Free Planning and Publishing Tools
No-charge tools are first to enable companies to prepare product sustainability info using industry templates and publish to a Digital Product Passport
European Commission announced “Textiles of the Future” Partnership under Horizon Europe to develop an innovation-driven European textiles industry
In the fringes of the EU Research and Innovation Days, the European Commission has announced 9 new European co-funded and co-programmed partnerships, including “Textiles of the Future”. These partnerships will be at the core of the Horizon Europe Strategic Plan 2025-2027, addressing the green and digital transition, and a more resilient, competitive, inclusive and democratic Europe.
Shoptalk Europe 2024 Returns to Power Retail’s Digital Transformation
Shoptalk Europe is returning to Barcelona this June, following a hugely successful relaunch in 2023, with a purpose of facilitating the digital transformation of the European retail market. It’s Shoptalk’s aim to create the most dynamic and progressive community in European retail, focused on digital transformation and retail innovation. They bring together the whole ecosystem; retailers, brands, technology innovators and investors, at a senior level, and over 3,000 leaders joined in 2023.
How to Expand Your Network in the Fashion Industry
Building and expanding your networks is the cornerstone of success in any industry. In the fashion niche, your network can comprise different talents, including stylists, sponsors, media personnel, and influencers. These professionals not only expose you to new opportunities to grow your business and career but can also make it effortless to expand your network further. But how and where can you find such individuals? This piece explores the various avenues you can leverage to find and keep fashion enthusiasts who will form part of your rich network.
Cross-Selling and Upselling in the Fashion Industry: Best Practices
In the fashion industry, consumers’ buying behavior is largely influenced by impulse and curiosity. This sets it apart from industries such as electronics, health and wellness, automotive, and home improvement, where necessity and thorough research are dominant drivers. Suffice it to say, the act of shopping for fashionable items is often about the excitement of the moment.
How to Get Free Listings by Inviting New Sellers to Etsy
If you already have an Etsy shop, you can earn 40 free listings if you invite someone to join Etsy as a seller and they successfully open a new shop. New sellers also receive 40 free listings (if they are invited and register through your invitation).
How to Start Your New Etsy Shop with 40 Free Listings
If you want to open a new Etsy shop, this guide will show you how to get 40 free listings to help you launch your Etsy journey. Please note that this offer is only for new Etsy sellers.
White Label World Expo Frankfurt brings the latest ecommerce industry trends and strategies
White Label World Expo Frankfurt is Europe’s leading online retail sourcing show with 350 innovative exhibitors showcasing the latest products, services and technologies.
5 Top Websites for Purchasing Likes: Dominating Instagram
Instagram has become one of the most influential social media platforms in recent years, with millions of users and countless businesses vying for attention. In this competitive landscape, acquiring likes and followers has become a crucial aspect of success on Instagram.
Why presentability is such an important part of doing business
In the business world, presentability refers to the way in which a business presents itself to its customers, clients, and partners. This includes everything from the appearance of a physical location to the way employees dress and interact with customers.
How to make Europe more sustainable and resilient
Today, the European DIGITAL SME Alliance organised its General Assembly setting out a new vision for Innovation Made in Europe. The event highlighted the crucial role of ICT small and medium enterprises (SMEs) in advancing Europe’s digital and green transitions and tackling strategic challenges, such as resilience and the energy crisis.
European Textile Industry calls for immediate action to tackle the energy crisis
The European textile & fashion in Europe, represented by EURATEX, calls for a single European strategy to tackle the energy crisis. To safeguard the future of the industry, a revision of the electricity price mechanism is necessary and an EU wide cap on gas prices at 80€/MWh. Special company support needs to be granted to avoid bankruptcy and relocation of textile production outside Europe.
How to Publish Your Cool Fashion Shoot Pics Online
When you have shot the most amazing fashion photo shoot with your model, what comes next? After all the editing and final touches are done, a photographer needs to find a way to publish these images. Potential clients or buyers need to see them as well.
Fashion Business: How To Write A Fashion Business Plan
What do fashion moguls on Fifth Avenue have in common with fledgling designers in basements? They all had a business strategy before they began making garments and recruiting software developers.
Why should you use Wise (formerly Transferwise)? Everything you need to know
Sending money to a foreign account contains excessive charges. Take an example, if you make a money transfer €900 from a UK account to a Euro account, the fee for this transaction will be 32.66 GBP. But, have you ever heard of Wise? if you make this money transaction with Wise the amount will be significantly cheaper, there is a 3.61 GBP fee.
Selling in France: the best marketplaces that you need to know
France has about 36 million buyers on the Internet and produces approximately 65 billion euros, which is not negligible and deserves to be studied carefully if you want to expand your business internationally
What is the difference between a mastercard and visa?
Four firms control the electronic payment sector. Except for Discover, the world's merchant accounts are handled by Visa, Mastercard, and American Express. Because neither Visa nor Mastercard extends credit or issues cards, their products are distinctive. To put it another way, this implies that Visa and Mastercard credit and debit cards are provided via some kind of co-branded connection. When it comes to credit and debit alternatives, the two firms do not lend money or issue cards, but they work together to provide the widest selection of goods.
How to make your number of followers on TikTok grow quickly?
You've probably heard that TikTok has gained a lot of popularity over the past few years. Now it is no longer a little-known Chinese platform, but a global social network that has brought together a variety of audiences with a variety of interests. People come here to have a good time, meet new phenomena and people, follow trends and ... to work.