If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.
Nowadays, the word Influencer is associated with a person who has the power to influence the decision of others to impulsively buy a product.
Opening a men’s suit business is largely considered a good entrepreneurial move. Clothiers make significant profits that allow them to establish a powerful brand and endorsing all kinds of products. Anyone who is a skilled fashion designer can open a suits store. Do you too want to start your own business?
In Italy in 5 years (between 2011 and 2016) 267,000 shops closed, on average 122 per day, according to today.it website. The economic crisis has hit mostly small and medium-sized businesses.
You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.
A great thing about fashion is that it is naturally disparate. Conformity is rejected and doing things the same way is in direct contrast to the ethos of fashion. Fashion is about disrupting and advancing the understandings of style and beauty. Because of these things, there is infinite room for more voices in the discussion over all things fashion.
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy. Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering, in Italian also known as "Four A".
Fashion bloggers around the world have brought new voices to the rather traditional world of fashion journalism. Not only do they offer greater representation, but they also offer fresh perspectives and bring new ideas to the table. That’s why we still need more fashion bloggers. If you were interested in starting your own fashion blog, start today by following these four steps.
Dye-sublimation printing is a digital printing technology. It is used to print on polyester or other synthetic fabrics. Large format inkjet printers using specially formulated inks are used for printing on apparel, banners, table covers, id cards and flags.
Starting and running a retail store is not an easy affair. If things are not properly displayed and well stacked, then customers might not find them and so sales will not happen. Potential customers visiting your retail store need to be converted into actual buyers and for that all your saleable goods and products or brochures need to be adequately and systematically displayed to the targeted visitors to your shop.
The procedure of paper arranging and composing shouldn’t be a straightforward procedure, where each stage is done just once. It is regularly an iterative procedure i.e.: a procedure where prior stages are rehashed when they can be updated in the light of ensuing work.
Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.
A press release is defined as an official announcement, which is issued by an organization to the media. It is also called a “news release”, a “media release” or a “press statement”.
The fashion industry is devided into four levels - Primary, Secondary, Retail, and Auxiliary. They work independently and interdependently to serve the consumer.
The inverted pyramid is a common method for writing news stories used by journalists and other writers to illustrate how information should be prioritized and structured in a text. It requires the writer to rank the importance of information starting with the most important information first.
Web writing is different than writing for print. Web readers come from many different countries and they want information quickly. They also interact with the information and they do not read every word or necessarily scroll to the end of the article.
Whether you're interested in high fashion, retail, design, product-based or a sales consultant role in the fashion industry, there are several key components all successful entrepreneurs should possess. It doesn’t matter if you’re a first-time entrepreneur in the fashion industry or just an old dog wanting to learn some new tricks, these four tips are sure to give you a nudge in the right direction.
Any qualified company can set up an EMI scheme (Enterprise Management Incentive), allowing it to keep the same income tax or NIC charge, by granting shares to their employees. As a company, there is also a possibility to offer discounted shares to employees. These schemes allow companies to keep and reward their employees for their good work in participating in the company’s growth.
Made in Vicenza assists companies from Vicenza in the internationalization process. Founded in 1989, this structure is at the service of entrepreneurs and of all member companies of the Chamber of Commerce of Vicenza as well as to the entire territorial economic system. Made in Vicenza works in close synergy with the different Associations, Credit Institutions and all those dealing with the internationalization process in Vicenza and Province.
One of the projects that caught my attention at Munich Fabric Start was the MicroFactory at Keyhouse. Coordinated by the Deutsche Institute fur Textil- und Faserforschung (German Institute for Textile and Fibre Research), MicroFactory at Keyhouse demonstrated for the first time a fully networked and integrated production chain from the design stage through to the finished product. It illustrated the possibility for a swift reaction to market needs already from the first production batch.
Crowdfunding sites are the new online fashion. There are two models of crowdfunding - donation-based funding and investment crowdfunding.
The free Instagram application is designed for taking, editing and sharing images on mobile phones. If you have your photos on your PC it is probably inconvenient to you to upload them to your phone in order to share them on Instagram. At least for me it is very time consuming and that's why I searched for a solution to that.
You’d be hard pressed to find a business that doesn’t need an accountant simply because where there’s money involved there’s always need of someone that knows how to handle it. That’s where the accountant comes in and even in the fashion business, an accountant can be very useful.
Interview with Mark Gill from MMS U.K. - a company specialised in button attachment and security.
8 sales benefits to use SuitPack Tailored - the suit packing solution tailor-made for the menswear industry
SuitPack Tailored removes risk of jacket and trousers falling off the hanger during transit. Suits arrive ready to be sold and ready to wear. No requirement to press or steam at any stage between manufacture and sale...
SuitPack Tailored is a single product that can be used to pack, receive and deliver a suit “ready to wear”. It has been developed to allow suit manufacturers, distributors and retailers to experience greater predictability and consistency in this process. SuitPack Tailored helps to reduce the costs for transportation of suits from the manufacturer to the customer.
SuitPack Tailored is set to become the new standard in suit packing for the menswear industry. Why is SuitPack Tailored the best solution for suit packing at the moment? SuitPack Tailored is light, simple, affordable, stylish, compactable, efficient, easy to carry and dependable.
Bespoke Tailoring is and always will be a must for men who want to stand out in the crowd, men who look positively towards their future without uncertainties. The Market of Made to Measure is constantly growing unlike classic clothing stores. Enrico Monti offers you the opportunity to open your own store for men's made-to-measure suits and shirts.
Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.
If you opt to use cloud computing for your business or organization, it is important to know the challenging topics that affect the security of this method.
The Incoterms (International Commercial Terms) are a series of commercial terms published by the International Chamber of Commerce (ICC). They are widely used in International commercial transactions or procurement processes and accepted by governments, legal authorities, and practitioners worldwide.
The trademark serves as a badge of origin - it is also called indicates source. Its essential function is to exclusively identify a particular business as the source of goods or services.
If you are planning to begin an apparel startup, you should have in mind that there is a set of fundamental fashion law issues, which you must consider...
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Richmart factory is equipped with the latest technology in the sewing industry. It has CAD-CAM systems of Lectra, 22 cutters /automatic robots/, special working places of Durkopp and Pfaff in the sewing department, ironing from Brisay, production line for trousers with automats Durkopp and Baisler as well as Eaton system, four production lines Brisay for finishing.
During 2015, in the United States alone, online apparel and accessory revenue was around $63.5 billion and is estimated to reach $100 billion in 2019.
Many companies often launch online stores without a physical presence in order to save expenses and to be on the market without being tied down by the geographic location. But recently we started to see the opposite trend - men's clothing retailers that used to sell only online started to open physical stores.
If you are an emerging designer or a tailor with a small atelier, you might not be able to offer a variety of fabrics for your customers as this requires a lot of investments. A good decision is to work with a factory that has already bought all fabric collections from major Italian and English wool fabric producers.
Negotiating is part of our everyday lives and, especially in business, it is critical for success. The keys to get the best deal possible under any circumstances are iron gut, good preparation, a hint of wisdom and absolute discipline.
In clothing retail, the battle of the supply chains is underway. In response to consumer trends, products can now reach the high street in record time and at bargain prices, all thanks to supply chains custom designed to support a high-volume, more flexible model.
We've teamed up with Creative Industry Hub to offer you a 10% discount on tickets for their upcoming 'Strictly Go Networking For Fashion Professionals' event, which is taking place on the 31st May at Sway Bar in Holborn.
This year, to maintain profitability and a competitive positioning, many vendors will be forced to make extensive adjustments to their pricing and product range strategies. Numerous opinion leaders have already shared a similar view in various media.
FOLKNETIKA is a 10-minute everyday team building - aerobics at the work place - a dance, based on the asymmetric meters of Bulgarian horo (traditional folklore dance) - without choreography or stage attire, without learning complicated steps from the authentic dances - just pure joy of dancing.
Have a long term marketing strategy that needs to communicate a message to the clients. You have to answer the questions:
*What can I do to help the society?
* Who is the customer and what do they expect?
* What the customer wants?
* Where can I engage with the customer?
Learn about Lean Management Principles and how they can help your company eliminate waste and create value for your customers.
Lean is a management philosophy - a way of thinking. It considers first and foremost what the customer is willing to pay for or in other words - added value. Activities that do not add value to the end product or customer are defined as waste and should be reduced or eliminated to free up resources to be used for adding value.