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First meeting of FASCINATE - Sustainable Fashion Alliance for International Markets
On 21 & 22 September 2020 took place the First Steering Committee of FASCINATE - Sustainable Fashion Alliance for International Markets in the framework of the Clusters Going International (ESCP-4i) Programme. The partners met online to discuss the future initiatives, which they will organize in the next 18 months.
Want To Make A Successful Etsy Store? Avoid These 5 Mistakes
Selling your own creations on Etsy is a great way to start a home based business. If you are creative and have an eye for crafts that can sell, then you can do very well on that platform. After all, there are millions of people shopping on there everyday. And you only need a fraction of them to find your products.
Apparel supply chains must reset for the future, says GlobalData
Fashion brands, producers and retailers in key consumer markets across Europe and North America are fighting for survival. Stores are closed, sales have slumped, inventories are mounting, staff are being laid off or furloughed, executives are taking pay cuts, dividends have been suspended, and companies are taking steps to shore up their liquidity. For many, the response has also been to abandon or scale-back orders, and delay – or even cancel – payments to vendors. The knock-on consequences are factory closures and the dismissal of millions of workers in some of the poorest countries in the world.
How the coronavirus changes fashion brand and supplier communication
Technology is now taking a front seat in communication between clothing brands and their suppliers, since the coronavirus (COVID-19) pandemic is putting a stop to all non-essential travel. Michelle Russell, Apparel Correspondent for GlobalData, says: “Buyers are now having to rethink how they work with manufacturers on orders and product design.”
The Growing Brand Crisis of Private Label Products
As stated in the Winsight Grocery Business article Private Label Growth Outshines National Brands, “Dollar volume of private label in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands, according to a report from the Private Label Manufacturers Association (PLMA) based on Nielsen data.”
How to Reach The Top with White Label Products
If you’ve been reading blogs, then you already know how White Label works and how you can use it to smash competition. But there is so much more to White Label than just being an alternative branding method to beating the competitor.
Make Your E-Commerce Brand Stand Out
Do you have a brand but not so sure how to get it out there to the online market? We’ve collected some vital tips to help you carve out your spot in the e-commerce world and have your brand become a sensation for consumers. Take out the notepad and be sure to remember the advice that really sticks to you (as they could be the idea you were looking for this whole time). You won’t be quizzed on this material, but I’ve heard somewhere that writing down information drastically improves retention rate. Let’s begin!
Where to produce socks in Europe
All types of socks are manufactured within the standard men’s, ladies’ and children’s sizes but also in specified by the customer ones.
Starting a Career in Fashion: Tips to Succeed in the Industry
In 2018, Lyst reported a 47% increase in shoppers searching for fashion items that have ethical and style credentials with terms like organic cotton and vegan leather, according to Forbes. Getting into the fashion industry seems like an exciting and lucrative career. It may also seem like it is all about stunning clothes and glamorous parties.
Can on-demand production take off in the fashion industry?
The fashion industry is one of the most polluting industries in the world, reportedly dumping 92 million tonnes of discarded items into landfill every year. However, fashion tech start-ups such as Unmade have begun to introduce innovations like on-demand production to champion the cause of sustainable fashion throughout the entire supply chain. GlobalData’s retail insight writer Deborah Williams talks to Kirsty Emery-Laws, co-founder and chief customer success officer at Unmade, to find out if on-demand is the key to fashion sustainability.
Dress for Success: How To Create A Sales-Landing Image
One of the most successful comparisons that can be made when it comes to sales attire is product packaging. As a salesperson, it’s important to know that 33% of the consumer decision-making process is based on the packaging. This means that before you’ve even made it two steps into a prospect’s office, a third of the customer’s judgment whether they would accept your deal or not has been made. While business attire is one place to start, there also other elements to consider when it comes to your sales image.
Top 3 Windows Movie Maker Alternatives to Use in 2019
Lots of users still mourn the discontinuation of Windows Essentials, the free software bundle that boasted a number of handy apps, with Movie Maker being one of the most loved ones. It was considered one of the most efficient free tools wherewith you could quickly create or edit a video on your Windows PC.
Highest quality digital printing by the metre presented at Munich Fabric Start
Print Logistics is an innovator in textile and direct-to-garment (DTG) printing in Poland. They are able to print on nearly all fabric from cotton to knitwear and everything in between. They also have a micro factory and they can print, cut and sew, offering a full service to many of their clients.
Merch by Amazon completely cuts out the whole traditional supply chain
The solution for apparel brands facing rising uncertainty and cost in their global supply chains is to make their merchandise closer to the point of the sale and to use made-to-order services. The "Merch by Amazon" on-demand printing service operates since three years. It works by printing t-shirts once an order comes in, meaning the brands do not have to commit to a large merchandise inventory upfront.
4 Rules to Finding the Best Web Development Agency
Having a great website goes a long way in building your brand credibility and trust. Whether you have an existing website or want to have a new one built, it is important to hire the right web development services company. Here are 4 rules you should follow when searching for the best agency for your website.
What happened with the see-now buy-now trend?
Several years after it was introduced by Burberry, see-now buy-now is still far from becoming an industry standard. Even though brands take other steps to offer more collections rather than just two a year, not all seem to see the benefits of this.
5 Tips to Advertise Your Textile Fabric Store
Is your men's textile fabric store in need of new business? Use these fabric store-specific tips to bring new customers into your store.
10 Ideas to Make Your e-shop More Attractive to Customers
With advanced modern technology, one can simply operate a business online at the comfort of their own home. Are you seeking to venture into e-commerce? To succeed you have to generate traffic to your e-store. It's not as easy as it may sound, it’s time-consuming, frustrating and somehow difficult. However, below you will find easy ideas that will enable you to attract more clients
What could gift cards do for your business?
There are various ways in which you can a free gift card. You can have a friend or relative gift it to you for a special occasion. You can answer numerous surveys and also use apps that will enable you to get discounts on products in different stores and also online platforms.
5 Vital things to consider when choosing your business URL
No matter what your new website is about – whether it's breaking news in the tech industry, a fashion blog, or a hub for restaurant reviews in your city – selecting a good URL is often the key to increasing traffic to your domain. You'll have to be sure that the domain name you want is free and that you've snapped it up, which can be done via 1&1 IONOS, but before you do that, read these vital tips when choosing a business URL.
Why the Italian fashion factories go bankrupt?
Read the conclusions made after a journalistic investigation.
How to Launch Your First Online Clothing Store in 4 Steps
If you are thinking of dipping your toe into the world of fashion, read these four steps to launching your first online clothing store.
Create Your Fashion Show Opener In Minutes
There's only one chance to make a first impression, particularly if you're trying to create a fashion show opener in a matter of minutes. People usually know whether or not they like something within the first few seconds of your introduction.
Jobs in the Fashion Industry You Can Do from Home
If you love fashion, there probably was some point in time where you considered pursuing a career in the industry. It may appear as though there are only a couple of ways to enter the business – like becoming a designer, buyer, editor, stylist or photographer – however, these are just a small part of the field. In fact, few areas of the economy have as broad of a range of opportunities as the fashion industry has.
Why Do People Buy Brand Clothes?
Knowing consumer behaviour will help you offer the right products to the right customers.
An E-tailer Made the New York Fashion Week runway shoppable
Luxury retailer 11 Honor? made a debut at New York Fashion Week with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes.
4 Effective Marketing and Advertising Strategies for the Fashion Industry
Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing and advertising strategy can be catalytic.
Where to find free photos and images - Best 16 free photography websites
We have selected the best sites where you can find thousands of free images quick and easy withouth wasting your time. In most cases images are available even without registration in the site.
4 Innovative Ways To Give Your Fashion Brand Marketing An Update
Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.
What stops people from online shopping?
Online shopping continues an upward trend in Australia but the majority of shoppers ditch their cart at the online checkout, according to surprising new data from SAP. Research into stock availability, price comparisons and wish-list browsing keep many Aussies clicking, however 90% of all customers still prefer human contact.
Delivery and Returns - Festive Tips for the Fashion Industry
The retail sector has endured an incredibly difficult 2018, with the rate of closures outstripping new openings on high streets nationwide. This trend has been particularly impactful for fashion brands, which are continuing to struggle against the backdrop of a strained economic climate.
How Custom T-Shirts Could Be the Marketing Boost Your Brand Needs
If you’ve got any sort of brand or business attached to your name, odds are that you’ve already considered – and perhaps, at one point, even dismissed – the notion of putting your brand or logo on a T-shirt.
Freelance Fashion Design: Simple Solutions to Complex Problems (Apparelmark)
The company Apparelmark Inc. has developed a "full package" program that allows anyone who wants to start a fashion brand do so with relative ease, flexibility and affordability.
Rules That Every Fashion Brand Should Follow On Instagram
Social media was designed as a platform for public and collective interaction between individuals to share and receive information. Today, there are many social media applications and platforms available for all forms of interaction. Social media platforms can be differentiated with their type and use. For example, we have Facebook for chatting and keeping up with connections, LinkedIn for networking; Twitter and Tumbler for microblogging; Periscope, YouTube and Vimeo for video sharing; and Instagram, Snapchat, Pinterest for picture sharing.
Common functions you can get with Image Editing Apps
Image editing involves modifying or altering images to achieve a desired quality or some required dimensions. Nowadays, there are numerous kinds of editors like raster graphic editors, and vector graphic editors. These tools allow you enhance, transform and manipulate images. Alternatively, you can use an app to edit your photos and achieve the same results that you would expect from a photo editor. Here are some of the common functions you get to use on a photo editing app.
Pro Tips for Landing Your Dream Job
Work makes up a huge portion of our lives, so it makes sense to do something you love. Finding your dream job isn’t always that easy, however, and the job market is competitive. So what's the best way to stand out to prospective employers? Whether you’re a recent graduate or a seasoned employee looking for your next career move, here are five pro tips to help you apply to, and land, your dream job.
How to Handle Trolls?
If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.
Fashion Influencers - the victims of the Big Brands
Nowadays, the word Influencer is associated with a person who has the power to influence the decision of others to impulsively buy a product.
Why invest in a franchise instead of starting your own men’s suit business
Opening a men’s suit business is largely considered a good entrepreneurial move. Clothiers make significant profits that allow them to establish a powerful brand and endorsing all kinds of products. Anyone who is a skilled fashion designer can open a suits store. Do you too want to start your own business?
Is the crisis in small shops in Italy an unstoppable trend?
In Italy in 5 years (between 2011 and 2016) 267,000 shops closed, on average 122 per day, according to today.it website. The economic crisis has hit mostly small and medium-sized businesses.
A Strategy for Success: How to Market Your New Retail Brand
You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.
5 Tips for the Success of Your Fashion Blog
A great thing about fashion is that it is naturally disparate. Conformity is rejected and doing things the same way is in direct contrast to the ethos of fashion. Fashion is about disrupting and advancing the understandings of style and beauty. Because of these things, there is infinite room for more voices in the discussion over all things fashion.
The Importance of Packaging
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
Made in Italy - What does it mean
Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy. Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering, in Italian also known as "Four A".
Start Your Fashion Blog Today in Four Easy Steps
Fashion bloggers around the world have brought new voices to the rather traditional world of fashion journalism. Not only do they offer greater representation, but they also offer fresh perspectives and bring new ideas to the table. That’s why we still need more fashion bloggers. If you were interested in starting your own fashion blog, start today by following these four steps.
What is sublimation printing in fashion
Dye-sublimation printing is a digital printing technology. It is used to print on polyester or other synthetic fabrics. Large format inkjet printers using specially formulated inks are used for printing on apparel, banners, table covers, id cards and flags.
Need For Buying Shop Fittings From Reputed Companies
Starting and running a retail store is not an easy affair. If things are not properly displayed and well stacked, then customers might not find them and so sales will not happen. Potential customers visiting your retail store need to be converted into actual buyers and for that all your saleable goods and products or brochures need to be adequately and systematically displayed to the targeted visitors to your shop.
3 tips to keep in mind when writing a good paper
The procedure of paper arranging and composing shouldn’t be a straightforward procedure, where each stage is done just once. It is regularly an iterative procedure i.e.: a procedure where prior stages are rehashed when they can be updated in the light of ensuing work.
112 Quotes about advertising, marketing, creativity and motivation
Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.
How to write a good press release
A press release is defined as an official announcement, which is issued by an organization to the media. It is also called a “news release”, a “media release” or a “press statement”.