If you are planning to begin an apparel startup, you should have in mind that there is a set of fundamental fashion law issues, which you must consider...
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Richmart factory is equipped with the latest technology in the sewing industry. It has CAD-CAM systems of Lectra, 22 cutters /automatic robots/, special working places of Durkopp and Pfaff in the sewing department, ironing from Brisay, production line for trousers with automats Durkopp and Baisler as well as Eaton system, four production lines Brisay for finishing.
During 2015, in the United States alone, online apparel and accessory revenue was around $63.5 billion and is estimated to reach $100 billion in 2019.
Many companies often launch online stores without a physical presence in order to save expenses and to be on the market without being tied down by the geographic location. But recently we started to see the opposite trend - men's clothing retailers that used to sell only online started to open physical stores.
If you are an emerging designer or a tailor with a small atelier, you might not be able to offer a variety of fabrics for your customers as this requires a lot of investments. A good decision is to work with a factory that has already bought all fabric collections from major Italian and English wool fabric producers.
Negotiating is part of our everyday lives and, especially in business, it is critical for success. The keys to get the best deal possible under any circumstances are iron gut, good preparation, a hint of wisdom and absolute discipline.
In clothing retail, the battle of the supply chains is underway. In response to consumer trends, products can now reach the high street in record time and at bargain prices, all thanks to supply chains custom designed to support a high-volume, more flexible model.
We've teamed up with Creative Industry Hub to offer you a 10% discount on tickets for their upcoming 'Strictly Go Networking For Fashion Professionals' event, which is taking place on the 31st May at Sway Bar in Holborn.
This year, to maintain profitability and a competitive positioning, many vendors will be forced to make extensive adjustments to their pricing and product range strategies. Numerous opinion leaders have already shared a similar view in various media.
FOLKNETIKA is a 10-minute everyday team building - aerobics at the work place - a dance, based on the asymmetric meters of Bulgarian horo (traditional folklore dance) - without choreography or stage attire, without learning complicated steps from the authentic dances - just pure joy of dancing.
Have a long term marketing strategy that needs to communicate a message to the clients. You have to answer the questions:
*What can I do to help the society?
* Who is the customer and what do they expect?
* What the customer wants?
* Where can I engage with the customer?
Learn about Lean Management Principles and how they can help your company eliminate waste and create value for your customers.
Lean is a management philosophy - a way of thinking. It considers first and foremost what the customer is willing to pay for or in other words - added value. Activities that do not add value to the end product or customer are defined as waste and should be reduced or eliminated to free up resources to be used for adding value.
People resist change, but there are ways you can influence that. See this interesting video by Dr. Eliyahu M. Goldratt and Ilan Eshkoli...
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
Dr. Eli Goldratt speaks on thinking globally, and on the hazards of doing otherwise. A true thinker, Eli shares his philosophy on how to utilize Cause and Effect thinking, especially in times of trouble - to achieve even better results.
Schulung 04.02.2016 (kostenlos) von 11:00 bis 17:30h. in World Fashion Centre Amsterdam. Wie macht man Business - Mode? Seien Sie ein Modeberater / Seien Sie ein Agent
You can earn an additional income up to 120 000 euro per year without any investment. Richmart offers this great opportunity and an additional business for more than 1000 people working and studying in Western Europe, USA and Russia.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.
RICHMART offers additional business for more than 1 000 people working and studying in the USA and West Europe. Become Richmart's partner - agent, distributor or promoter of men's suits or create your own business - a made-to-mesure atelier for men's suits (franchising system).
Learn how you can easily become men's suit agents, distributors and promoters or how you can create your own men's fashion business - start a made-to-measure atelier (franchise).
US giant Forever 21, which currently operates 720 stores worldwide and plans another 100 for this year, consider downsizing some of its mega stores, including a 90,000sq ft site in Times Square, NYC, and a 127,000 site in Las Vegas.
Van der Ham says that he has decided to offer made-to-order, because women wanted to buy his clothes, which they saw in some of the stores, where designer's collections are sold, but very often their size was sold out. And made-to-order is the way to decide the 'Out of stock' problem.
Modern way of life is very busy in every aspect and yes, men spend more time and money on their wardrobe nowadays, but many of them prefer to do their shopping fast and easy and why not from their home or office. But in the same time, gentlemen want to look and feel unique. So, offering custom-made clothing online is the natural decision, which combines both personalization and time saving. Here is our Top 20!
Not every man can afford to travel to London or Rome for fitting and ordering custom-made suits, but the new technologies give the opportunity to have something special on a reasonable price. For others it is not a problem to fly to the fashion capitals for a luxury piece. There are good offers for both options. Let's take a look at some of them...
Made-to-order is a production approach where items are not manufactured until a confirmed order is received - nowadays this system is getting more and more popular, because it saves money, time, space and worries to the manufacturers and fashion retailers and gives customers the feeling of uniqueness. Today, we are going to present you 10 made-to-order fashion products, which offer high quality and personalisation...
Men's suits are not the best example of fast fashion, but I would like to give you an idea how to boost sales of men's suits based on the fast fashion model.
FXMirror is an augmented-reality based virtual fitting room system, an innovative retail and marketing solution for fashion retailers. An electronic mirror is combined with an extra-large smart pad, incorporating infrared and RGB cameras. This enables shoppers to virtually try on clothes before taking their final selection to the dressing room, or even buy clothes, without the tedium to dress and undress in shops.
The traditional production strategy used by fashion companies to match production with consumer demand forecasts is called make-to-stock.
A retail buyer is a person, who selects the items which will be stocked in a store, based on forecasts about what will be popular among the customers. Buyers not only select clothing, but are also involved in the ordering and delivering of garments.
Made-to-order is a production approach where items are not manufactured until a confirmed order is received. This means that retailers can order garments through the whole year depending on the demand of the customers and the manufacturers should be able to react and produce the clothes in two-three weeks.
If you want to sell your products online, Be Global Fashion Network offers a very affordable solution together with Consult Soft UK.
We offer complete website solutions for beginners to start selling on the Internet right away. Little to no experience is required in order to add your products to the e-shop platform with the help of the point-and-click back-office environment. We use a proven e-commerce technology meeting current web-development standards that is easy to use and search-engine optimized.
The report 'Stitched Up' (by Clean Clothes Campaign) reveals that worker exploitation, poverty wages, forced overtime and life-threatening conditions are spread not only in Asia but in Europe as well and that is an endemic in the global garment industry.
Maybe you have designing skills, but you are afraid that launching your commercially successful clothing line is too hard for you? Well, this article is just for you! It will explain the steps you should take for turning your passion into your business...
If you love fashion and fashion trends you can become a part of fashion industry as a men's suits agent. Richmart is looking for resellers and agents all over Europe and USA.
Different researches show that menswear industry is an excellent business opportunity for fashion designers. How come?
Men want and try to look more and more stylish and fashionable each year. The percentage of gentlemen who state that they are interested in the newest trends is rising - according to one research 37% of guys are interested in learning more about fashion on the web, with 29% reporting that they already read industry news online.
Where to produce quality men's suits in Eastern Europe - made-to-measure suits, ready-to-wear suits and CMT
The famous Bulgarian menswear manufacturer Richmart, which has contracts with more than 30 companies from Germany, Switzerland, Italy, Holland, Greece, Sweden, Czech Republic, Poland and other countries, is looking for new orders. The Richmart factory has four production lines, equipped with the newest technologies of the industry leaders.
Opening a men’s made-to-measure suits store could be a fantastic entrepreneurial decision if you love fashion and retail work. What you need to be successful is: Passion, effort and a good marketing plan. We also offer you to start with a successful partner. Whether you are a fashion designer that has just graduated and is looking for opportunities to start a new business or you are a tailor looking to expand its business – this article is written right for you.