Founded in 2016, 3DLOOK is a technology company that uses digital human body data to bring intelligence to the apparel product lifecycle and create a new level of personalization for consumers.
Services: Custom Fit, Distance Tailoring, Enterprise Software, Made to measure, Made to order
Company type: Service provider
3DLOOK has established itself as a leader in its core technology offering for accuracy, reliability, and product that is in production and live with SMB customers around the world.
Their patented technology uses a proprietary combination of computer vision, neural networks, and 3D statistical modeling to measure the human body in under 30 seconds from just two photos taken by a dressed consumer on their smartphone. The core technology generates a unique 3D model and over 70 points of measure from these two photos. Their body data platform uses this measurement and shape data to address fit problems by delivering better shopping experiences to consumers and save retailers costs on shipping and returns.
The company has developed the world's first Body Data Platform which is powered by its mobile scanning technology and was recognized as the 2019 winners of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge.
Learn more about 3DLOOK: https://3dlook.me/
With consumers expecting better fit, better quality, and greater sustainability, this could be the start of an explosion in demand for made-to-order garments. New remote working practices have prompted dire predictions regarding the fate of the tailor-made suit.
The pandemic has had a drastic impact on all parts of the fashion supply chain - manufacturers have been forced to halt production, retailers have had to shutter their stores, and consumers have been forced online. According to a report by the Business of Fashion and McKinsey, the industry faces a decline in global revenues of up to 30% in 2020 as a result of Covid-19.
This article is devoted to one of the first stages – taking measurements with the spotlight on technological advances to replace the manual and costly process of hand measurements.
COVID-19 pandemic has accelerated the need for change in the made-to-measure world. In the short term, bespoke apparel businesses will face new challenges in catering to consumers that have been forced online by widespread quarantines. In the long term, they will have to find new ways to appease lingering fears over health and safety. It is apparent that the person-to-person process of manual measuring will no longer suffice.