About the Author


Whitney Cathcart

Whitney Cathcart is the Co-founder and Chief Strategy Officer of 3DLOOK, an AI-first technology company solving retail's fit and sizing problem. The 3DLOOK Body Data Platform maximizes the fit opportunity by putting body data intelligence at the center of design, manufacturing, and customer experience. Whitney has spent over two decades working in executive leadership positions for some of America’s leading branded, celebrity licensing, and private label manufacturers delivering apparel products to the biggest names in retail. Whitney also holds a certification from MIT in Artificial Intelligence and is an expert at understanding the intersection of the fashion/retail ecosystem and technology.


Articles from Whitney Cathcart

Can made-to-measure survive in the age of social distancing?

Can made-to-measure survive in the age of social distancing?

The pandemic has had a drastic impact on all parts of the fashion supply chain - manufacturers have been forced to halt production, retailers have had to shutter their stores, and consumers have been forced online. According to a report by the Business of Fashion and McKinsey, the industry faces a decline in global revenues of up to 30% in 2020 as a result of Covid-19.