Tag: packaging
Designing Inside Canada's Plain Packaging Rules
Canada strips cannabis packaging down to one logo, one color and no imagery. A look at what that constraint does to brand design and where the precedent came from.
What Makes Sustainable Packaging a Wise Choice?
People all over the world have recognized the need to protect the planet. The concepts of ‘reduce’, ‘reuse’ and ‘recycle’ is being widely advocated across sectors. The excessive use of packaging material has given rise to a disturbing trend. It is not only causing excessive waste generation, it is also disturbing the ecological balance.
The Savile Row Company is an ethical brand with 100% Recyclable and compostable shirt packaging
Independent family run men’s tailor, The Savile Row Company, wanted to find out if plastic packaging is influencing purchase decisions.
The Importance of Packaging
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
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