Tag: lingerie

What is the Difference Between a Wireless Bra and a Bralette?
Fashion Guide

What is the Difference Between a Wireless Bra and a Bralette?

Did you know the first documented case of a bra was two handkerchiefs worn together under an evening dress? That was in 1914 when Mary Phelps Jacob patented the “modern brassiere.” This article will take a look on the pros and cons of wireless bras and bralettes. Use it as a fashion guide to make your choice next time you have to pick between a bra and a bralette.

Lingerie Essentials: Building Your Wardrobe Basics
Fashion Guide

Lingerie Essentials: Building Your Wardrobe Basics

Lingerie is more than just an undergarment; it’s a key element in feeling confident, comfortable, and stylish every day. Building a solid lingerie wardrobe involves choosing pieces that fit well, feel great, and cater to different outfits and occasions. Here’s a comprehensive guide to help you curate the perfect lingerie collection.

5 Summer Fashion Trends to Carry You Out of Lockdown
Fashion Guide

5 Summer Fashion Trends to Carry You Out of Lockdown

With the percentage of adults vaccinated rising and the majority of the nation slowly opening up again, this summer promises social gatherings, nights out, and even vacations. After so long stuck in the same place, you may feel that your wardrobe needs a bit of a refresh. Never fear! Here are the top 5 summer fashion trends that will allow you to get out of that lockdown slump and out into the world once more.

Loretta Caponi presents Fall-Winter 2019/2020 women's collection during Milan Fashion Week
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Loretta Caponi presents Fall-Winter 2019/2020 women's collection during Milan Fashion Week

Loretta Caponi, a symbolic atelier of Florentine craftsmanship, famous for lingerie, home wear, luxury tableware and beddings, will present its ready to wear ladies Autumn/Winter collection for 2019/2020 on Friday 22nd from 10am to 6pm at Palazzo Parigi, Milan.

MG2 CREATION presents ECLASTIQ with ROICA
Sewing industry

MG2 CREATION presents ECLASTIQ with ROICA

Leading French weaver from Lyon, MG2, has presented the new ECLASTIQ collection made with ROICA™ at the recent Interfili?re salon in Paris. MG2 is a renowned manufacturer of 25 years deep experience, pioneering stretch and bi-stretch fabric innovations that are driven by creativity and technical know-how to make speciality elastic wovens for lingerie and swimwear.

Selfridges London opened the world's first fully integrated bodywear department
Underwear and Swimwear

Selfridges London opened the world's first fully integrated bodywear department

Selfridges is a chain of high end department stores in the United Kingdom. The Body Studio is the largest department ever opened by the iconic Selfridges London. The Studio is a new holistic fashion and accessories destination created for women to promote and celebrate mind and body wellness.

Balmain Fall-Winter 2016/2017 Womenswear collection
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Balmain Fall-Winter 2016/2017 Womenswear collection

'It's easy to mark the exact time and place this collection was born: October 25th, in a Queens photo studio. That morning, as my team and I watched Steven Klein shoot Cindy, Claudia and Naomi for Balmain's latest campaign, we were in awe of what was happening in front of the camera. The poise. The professionalism. And the amazing power of confident women who are aware of the singular beauty of their own bodies - and the effect that they can have upon others'.

Fashion collections

"Delirium" - MADRUBB 2015 Collection

From the latin "delirium": Mental confusion characterized by hallucinations, absurd thoughts repetition and incoherence.

Ion Fiz presented Spring/Summer 2016
World fashion

Ion Fiz presented Spring/Summer 2016 "LE PRÉSAGE" collection during Mercedes Benz Fashion Week Madrid

The collection takes as its starting point the omen, intuition to create pieces of contemporary design from classic lines that are destroyed and create as result innovative ways.

Bolder style for Fall-Winter 2015/2016 by Chloé
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Bolder style for Fall-Winter 2015/2016 by Chloé

Earlier this year Chloé fashion house presented its ready-to-wear collection for the upcoming cold season in France, during the Paris Fashion Week. The Chloé girl is more confidence this season, but also keeps her romantic side.

Britney Spears revealed Spring/Summer 2015 lingerie collection
Fashion collections

Britney Spears revealed Spring/Summer 2015 lingerie collection

Britney Spears a multi-platinum artist, cultural icon and global superstar who, for the first time, is offering millions of consumers and loyal fans the opportunity to get closer to her than ever before. Introducing ‘the intimate britney spears’ collection - inspired by romance and elegance of a time gone by combined with current trends in lingerie, night-, swim- and sleepwear.

Cara Delevingne is the new face of DKNY lingerie collection
Models and photomodels

Cara Delevingne is the new face of DKNY lingerie collection

The supermodel Cara Delevingne was shoot in the Spring 2015 lingerie campaign of Donna Karan New York(DKNY).

NEWLIFE™ by Sinterama
Sewing industry

NEWLIFE™ by Sinterama

Sinterama is European leader in the production of coloured polyester threads and yarns, born in 1968 in Biella (Italy). In over 40 years of development, Sinterama has built important partnerships with its clients, offering the most innovative solutions, investing in product research and giving collaboration and service the utmost attention. In line quality control, the automation of processes and the flexibility of production systems represent some of the company’s points of excellence and ensure the highest quality and production standards. At present, Sinterama produces a vast range or products able to satisfy any requirement for fabrics for automotive, furnishing, clothing and technical end uses.

Birth by Maya Hansen at Mercedez Benz Fashion Week Madrid
Fashion collections

Birth by Maya Hansen at Mercedez Benz Fashion Week Madrid

Birth. To born. Back to roots. Give birth. In and out concept. Embryo development into foetus and into human being. Gynaecology and obstetrics. Mother and foetus physic and psychological conditions. In utero communication. Printings inspired by the anatomist William Hunter drawings, obstetrician specialist.

A Look Back at the Evolution of Women’s Lingerie
Underwear and Swimwear

A Look Back at the Evolution of Women’s Lingerie

The Museum at the Fashion Institute of Technology in New York is hosting a new exhibition called Exposed: A History of Lingerie. It traces the developments in intimate apparel from the 18th century to the present, featuring more than 60 lacy, racy exhibits from the Museum’s permanent collection. The exhibition is running from June 3 to November 15.

New: Glowing in the dark lingerie collection
Fashion collections

New: Glowing in the dark lingerie collection

Luxury Italian brand Cosabella presented her new line of glow-in-the-dark lingerie.
Made of the brand's signature super-lacy fabrics the pieces' prices are between $47.50 and $105 and will glow brightly once the lights go down in neon green after only 3 minutes under the sun.

The Victoria's Secret Fashion Show crosses the pond to film in London for the first time this fall
Fashion shows

The Victoria's Secret Fashion Show crosses the pond to film in London for the first time this fall

April 15th London, UK THE VICTORIA’S SECRET FASHION SHOW crosses the Pond when it films in London for the first time, for broadcast this fall on the CBS Television Network. Announced today at the Victoria’s Secret Bond Street store by Angels Adriana Lima and Candice Swanepoel, the show merges fashion, fantasy and entertainment into a runway spectacle.

'Pure' by MadRubb
Collections

'Pure' by MadRubb

MADRUBB presents its PURE collection, a proposal based on the essence of feelings, dedicated to an extremely strong and delicate woman at the same time.
PURE is inspired in every detail of the female personality, in the daily moments in different personal states and emotions: pleasure, desire, despair, excitement, sensuality... without falling into the explicit, vulgar or in the daily routine.

The style of Adriana Lima
Models and photomodels

The style of Adriana Lima

Adriana Lima likes to feel herself "feminine" and "sexy".

Taylor Swift is going to sing to this evening show of Victoria's secret
Lifestyle chronics

Taylor Swift is going to sing to this evening show of Victoria's secret

Taylor Swift will perform at this evening's Victoria's Secret show, which will be performed in New York. The star will join Fall Out Boy, A Great Big World and Neon Jungle at the annual fashion spectacular.

Blush presented their Autumn/Winter 2013-2014 collection
Collections

Blush presented their Autumn/Winter 2013-2014 collection

The Blush Mission is to provide flirtatious and affordable luxury to women worldwide with the creation of sensual, voluptuous, and urbane intimates.

Ladies` fashion: Versace Spring-Summer 2013 collection
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Ladies` fashion: Versace Spring-Summer 2013 collection

Pieces of Versace Spring-Summer 2013 collection, created by Donatella Versace for 'Atelier Versace', can be defined as 'tailoring with a lingerie edge'. Yes, it includes a few oversized jackets, known as 'boyfriend jackets', but they couldn't catch the eye like the lacy tops with their crinkles, slashes and low-slung belts. The casual almost-nudity of slashed 'n' laced skirts and slipdresses fitted right in. Striated colors reminds about desert sands and deep, warm blue - about night skies over Cabo.

MadRubb presents its Spring-Summer 2013 Collection LXVE TO LXVE
Collections

MadRubb presents its Spring-Summer 2013 Collection LXVE TO LXVE

MadRubb, the Spanish leader latex brand, has just launched its Spring/Summer 2013 collection 'Lxve to Lxve' - Love to live or live to love? The new MadRubb (Madrid Latex) collection includes pieces full of life and freshness and surprises with an unique innovation: embroidery in latex, an exclusive technique that raises the garments to the 'Latex Haute Couture' category. In a completely handcraft work, MadRubb embroiders the crystal and the paillettes in dresses, gloves, lingerie… getting an spectacularly glamorous and elegantly sexy effect.

Stella McCartney is launching a new eco lingerie line
Fashion collections

Stella McCartney is launching a new eco lingerie line

Stella McCartney is launching her first eco friendly lingerie line called "Stella" next month. It is designed with colorful day-to-day bras and underwear that are going to make women feel more comfortable, sexy and fashionable. "It has to fit, function and do its job", commented the British designer.

The line includes five different bra shapes, including a molded underwire, a plunge version and a strapless and seamless style. The colours are electric blue, python, pink and black. The lingerie will all be made from organic cotton and recycled metals.

Shop online and get discounts
Shopping

Shop online and get discounts

We want to present to you two great shopping sites, where you will find many fashionable offers.

Dorothy Perkins provides affordable, feminine fashion. The average Dorothy Perkins customer is in her early thirties and she's likely to be a busy mum or working woman. She loves fashion and takes a close interest in the new fashion trends. Quality, fit and price are all important to her.

Another site that we can recomment is Boden, which offers exclusive and beautiful clothes for all year round.

Irina Shayk with photosession in lingerie for Lascana
Underwear and Swimwear

Irina Shayk with photosession in lingerie for Lascana

The Russian beauty Irina Shayk, girlfriend of soccer star Cristiano Ronaldo, threw her clothes to shoot a photosession in underwear for Lascana ad campaign.

The sexy and very sensual models of German mark fit very well to the seductive body of Shayk. Wine red lingerie, red accents on the garters and fishnet stockings provocative show her dazzling figure

Marks & Spencer launched first ever carbon neutral bra
Business news

Marks & Spencer launched first ever carbon neutral bra

Marks & Spencer has launched the high street's first ever carbon neutral bra – part of the new Autograph Leaves lingerie collection.

The Carbon Trust Footprinting Certification Company has calculated and independently certified the footprint of the entire Autograph Leaves collection, which includes four styles of bra, three knickers and a set of suspenders.

Victoria's Secret with bridal  lingerie collection
Underwear and Swimwear

Victoria's Secret with bridal lingerie collection

Model Lily Aldridge, who married Kings of Leon singer Caleb Followill last September, poses with the latest bridal collection of fashion label Victoria's Secret.

The Los Angeles native model, who first appeared in a Victoria's Secret fashion show in 2009, modeled in white lingerie for the ad campaign of the new collection branded underwear.

Bar Refaeli poses for Passionata Lingerie 2011
Underwear and Swimwear

Bar Refaeli poses for Passionata Lingerie 2011

Bar Refaeli is back with a new photos for the Spring/Summer 2011 lingerie line from Passionata.

The new collection of the lingerie brand has become one of the hottest this winter.

The theme is kinda fun, colorful, and girlie, just slightly different from last year collection, with vibrant, candy colors.

On St. Valentine`s Day - LOVE IS IN THE AIR!
Underwear and Swimwear

On St. Valentine`s Day - LOVE IS IN THE AIR!

Chocolate, hearts, greeting card or just a flower – those are the traditional St. Valentine’s Day gifts. But there is another gift that is worth to thing about – sexy underwear, which will make your lover and yourself happy.

In the Triumph stores you can find several options for lingerie in the traditional red color. Amourette 28 is a model made from beautiful lace – for the women who prefer classic elegance.

Lingerie for brides from Victoria's Secret
Underwear and Swimwear

Lingerie for brides from Victoria's Secret

The famous American brand Victoria’s Secret surprised its numerous clients with another collection of tempting underwear.

This time it is designed for future brides. Seductive, feminine and sophisticated lingerie from the new "wedding" collection of Victoria’s Secret combines gentle translucent fabric with a traditional white color, seductive lace with a comfortable and practical fashion.

ETAM LINGERIE New Collection 2011
World fashion

ETAM LINGERIE New Collection 2011

The luxury lingerie brand Etam presented their new collection for spring-summer 2011. It was lunched by charming supermodels Karolina Kurkova, Frida Gustafson, Angela Lindvall, Georgina Stojkovic and Joan Smalls.

Among the celebrities attending the event was Charlotte Casiraghi, Kate Moss and Stefano Pilati, Alexander Dellal, Emma de Caunes, Riccardo Tisci, Natalia Vodianova, Mario Testino, Eva Herzigova, Alexa Chung, Lou Doillon, Jefferson Hack, Zoe Felix, Aure Atika, Julie Depardieu, Frederic Beigbeder.

Ultimo Releases Ultimo Diamond Back Miracle Bra - The Most Expensive Bra
Underwear and Swimwear

Ultimo Releases Ultimo Diamond Back Miracle Bra - The Most Expensive Bra

The UK Lingerie brand Ultimo has brought out the most expensive bra Ultimo Diamond Back Miracle Bra. It cost is £800,000. The luxury bra is made of 32 brilliant-cut, white 1 carat diamonds that shot its price. t is the result of a collaboration between Ultimo Creator Michelle Mone OBE who designed it and esteemed jeweler Grant Macintyre.

Ultimo has also created a copy of this bra, which will be available at Debenhams for just £35.00.

Adriana Lima is the Christmas angel of Victoria's Secret
Underwear and Swimwear

Adriana Lima is the Christmas angel of Victoria's Secret

The Victoria’s Secret Angel, Adriana Lima has posed in Victoria's Secret Holiday 2010 Photoshoot.

Adriana Lima has the special supermodel charm that fits perfectly with the brand and the Holiday 2010 collection of lingerie. The sensational photo session shows the beauty posing with the new, blue Starlet Halter Bra as well as the Starry Nights range in beautiful deep blue that features stars, lace and sequins

Victoria's Secret hot fashion show in New York
Fashion shows

Victoria's Secret hot fashion show in New York

Feathers, diamantes and over-the-top, sexy lingerie was clearly the order of the day at the annual Victoria's Secret fashion show held yesterday.

Katy Perry opened the show in spectacular style changing two sexy outfits from designer Todd Thomas. On the catwalk walked charming models Karolina Kurkova, Candice Swanepoel, Isabel Goulart, Chanel Iman, Alessandra Ambrosio and Adriana Lima.

Preview for the annual Victoria's Secret Fashion show in New York
World fashion

Preview for the annual Victoria's Secret Fashion show in New York

Babes and bras will be abound at this year's Victoria's Secret Fashion Show, and some of the models are already practicing their struts down the runway in preparation of the highly anticipated holiday event.

A collection of VS models including Karolina Kurkova, Jessica Stam, Alessandra Ambrosio and Adriana Lima attended the Victoria's Secret Fashion Show Preview in New York yesterday.

Adriana Lima shows off $2 million bra
Underwear and Swimwear

Adriana Lima shows off $2 million bra

Brazilian supermodel Adriana Lima presented Victoria’s Secret $2 million Bombshell Fantasy Bra on Wednesday in New York.

The Fantasy Bra, designed by Damiani, is inspired by celestial prints and opulent constellation patterns. It consists of more than 3,000 brilliant cut white diamonds (60 carats in total), light blue sapphires, and oval-shaped topazes (another 82 carats), which are all set in 18 karat white gold.

Victoria’s Secret introduces
Fashion collections

Victoria’s Secret introduces "Sexy Little Fantasies" Halloween costume collection

American "Halloween" has spread in many countries. Hundreds of people each year, think what to wear in the scary night.

This year the fashion brand Victoria’s Secret has introduced a line of Halloween costumes, at last, called the "Sexy Little Fantasies" collection. One of the sizzling Victoria’s Secret angels, Candice Swanepoel, has done Victoria’s Secret Halloween Lingerie Photo shoot.

Ribbed underwear stays in the past
Underwear and Swimwear

Ribbed underwear stays in the past

Undoubtedly, every modern woman needs “smart” fashion, to meet the high requirements of technological time and busy lifestyle. Sloggi proudly provides her with the exciting “new generation” underwear sloggi Sensual Fresh.
The popular in here series underwear sloggi Sensual, quickly turned into a bestseller is made by a material innovation – smooth microfiber, without edges, in simple style patterns, which take the form of the body as a second, invisible skin, that makes you feel good and comfortable.

Jean Paul Gaultier created a special luxury collection of lingerie for La Perla
Fashion collections

Jean Paul Gaultier created a special luxury collection of lingerie for La Perla

The world famous French designer Jean Paul Gaultier, who invented the cone bra for Madonna, has designed a high-end lingerie range for La Perla, scheduled to release in November at select La Perla and Gaultier boutiques, and select department stores.

The collection consist of two limited edition pieces for the Italian brand.

Summer 2010 with Victoria's Secret
World fashion

Summer 2010 with Victoria's Secret

Many of us have dreamed at least once for the lingerie and the swimwear of the American brand Victoria’s Secret. And now, the brad, established in 1977, offers enchanting new collection of clothes, beach wear and shoes for summer 2010.

The dresses are floaty and light and the shoes are trendy and comfortable.

At the sea with Delfina
Collections

At the sea with Delfina

The models of Delfina Swimwear for Summer 2010 are in bright colors, which attract the attention and are up to date with the latest fashion trends. Made of quick drying fine material, that embraces the body like a second skin.
In fashion are the cutaway bikinis and one-shoulder styling of the swimsuits

Sharin underwear – fashion, classic and sport
Collections

Sharin underwear – fashion, classic and sport

The Sharin brand was launched in 2006 with the aim to provide high quality ladies underwear on the European and World market. The company has an international certificate of quality and standard of Oeko-Tex Standart., which guarantees a constant quality and production control.

Since March 2010 Sharin is on the Bulgarian market and during "Fashion evenings 2010" the brand presented its spring-summer 2010 collection in three main lines

Fashion evenings 2010 began with elegance and refinement
Fashion shows

Fashion evenings 2010 began with elegance and refinement

On 11 June 2010 was held the first evening of the fashion show Fashion evenings 2010 in Grand Hotel Varna, St. Konstantin and Elena. The spectacular event is held for 9th year. Elegant, boutique, formal dresses were presented by famous Bulgarian brands Coralia, with designer Veneta Vassileva, whose collection is dedicated to 20 years of creative work, Azalia boutique, whose collection is dedicated to their 10 year anniversary and Romantika Fashion, with designer Sofia Borisova, with collection for 17 years of its activity.

Jasmina Toshkova is the new face of Fashion evenings 2010
Fashion shows

Jasmina Toshkova is the new face of Fashion evenings 2010

After a few days on 11 and 12 June 2010 at Grand hotel Varna in “St. Konstantin and Elena” will be held Fashion evenings 2010 with the participation of Bulgarian designers and fashion houses. This year face of the fashion show is the top model Jasmina Toshkova.

On June 12, Saturday, will be presented collections of Roma fashion – modern and authentic costumes from the Balkan countries, Efradin Atelier, Fortuna style 95, 2Morrow, Delfina swimwear, Sharin underwear, accessories 4ARK, Tiffi, Richmart, etc.

Fashion evenings 2010
Fashion shows

Fashion evenings 2010

On 11 and 12 June 2010 in Grand hotel Varna, St. Konstantin and Elena will be held the ninth edition of one of the biggest fashion events in Bulgaria – "Fashion evenings", which is presenting collections of famous Bulgarian designers and fashion houses.

Wide variety of elegant outfits, jewelry and accessories will be presented during the fashion shows – ladies formal and wedding dresses, casual wear, underwear and swimwear, hosiery, accessories and children’s clothing.

Underwear for the New Year's night
Underwear and Swimwear

Underwear for the New Year's night

The New Year's night is the most important in the whole year, that's why you should look and feel comfortable. It is very important how we look like under the clothes.

By tradition the red underwear on the New Year's day will bring you luck next year. Even if you don't trust superstitions the red colour dominates for Christmas. In spite of this, there are other possibilities and everyone can choose what suits perfect to him.

The fashion for ladies underwear is influenced by every trend and elements of our clothes. For example, extremely sexy lace, animal prints, sequins are in fashion for winter.

Fantasy, magic, fashion! Sonia Rykiel pour H&M
Fashion collections

Fantasy, magic, fashion! Sonia Rykiel pour H&M

Kate Bosworth, Eva Herzigova and Nadja Auermann partied together with fashionistas in a magical world in Paris to celebrate the launch of Sonia Rykiel pour H&M.

The Grand Palais, one of the city's most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel.

Castilla y Leon Fashion week will begin on 6th October
Business news

Castilla y Leon Fashion week will begin on 6th October

The XI-th edition of Castilla y Leon Fashion week will take place in Burgos, Spain from 6 to 8 October 2009.

Among the companies, that will show their collections for Spring-Summer 2010 and will be presented in the commercial area are Angel Iglecias, Anton & Moda, Esther Noriega, Havier Vicente, Nalia, Teleno Moda Intima, Intima Farae, Sadecor, Rojatex, Trasluz and other. The fashion show will feature pret-a-porter ladies' wear, bridal and evening wear, children's clothing, accessories, lingerie and swimwear. Up and coming designers will also show their collections.

Collection of Guillermina Baeza Spring/Summer 2010
Collections

Collection of Guillermina Baeza Spring/Summer 2010

Cibeles Madrid Fashion Week ended on Tuesday, September 22, 2009 with the fashion show of the Spanish designer Guillermina Baeza, presenting her lingerie and swimwear collection Spring/Summer 2010.

Satin and stretch organza in blue, black, lilac and yellow dominate the collection.
Small frills and ties decorate some of the models. The one shoulder models are very sexy.

It's 63 Years Since The Invention Of The Bikini
Underwear and Swimwear

It's 63 Years Since The Invention Of The Bikini

63 years ago on 5th July 1946 designer Louis Reard manufactures the first pair of bikini- in a two piece swimsuit, revealing the breasts for the joy of all men.

Although a scandal followed immediately after their unveiling this wasn't the first time a woman appears in such skimpy clothes in the public's view.

In 2nd century BC women, inhabiting the land where Romania currently is wore a primitive form of bra and panties which can't be seen anywhere on the beaches in present day. Nowadays the strict code of swim wear (which included covering from head to toe) was relieved of restrictions after the 1900s.

Beyonce Knowles' latest fashion range will be aimed at schoolgirls
Fashion collections

Beyonce Knowles' latest fashion range will be aimed at schoolgirls

The 'Crazy in Love' singer has teamed up with her mother Tina Knowles to launch Sasha Fierce for Dereon, which will include shoes, glasses, lingerie, sportswear and jewellery.

Tina will create the clothing and accessories but she insists Beyonce will be very involved with the designs.

She explained to WWD: "She definitely tells me what she likes and what she doesn't. It was her suggestion to line the rips of the jeans with the mesh and lace. It makes the jeans look really different from what's out there."

Fashion evenings 2009 - elegance, refinement and beauty
Fashion shows

Fashion evenings 2009 - elegance, refinement and beauty

On 13 and 14 June 2009 in Grand hotel Varna, St. Konstantin and Elena thiumphed fashion and beauty. The eight edition of one of the biggest fashion events in Bulgaria - "Fashion evenings" gathered those who appreciate beauty on a fashion show, which presented collections of famous Bulgarian designers and fashion houses, as well as importers of quality garments and accessories.

The fashion show was held with the kind stewardship of Grand hotel Varna and with the support of its general director Mr. Ivan Portnih. Official sponsor were the cigarettes Merilyn Slims. Producer of the event is Ekaterina Toneva, Mrs. Bulgaria World Beauty 2007, the organization and performance is made by Amalia Tincheva. The major media partner was the Bulgarian fashion directory Fashion.bg, which celebrated 10 years since its creation.

A new bra boosts women's cleavage when they are aroused
Underwear and Swimwear

A new bra boosts women's cleavage when they are aroused

Slovenia-based Lisca lingerie's Smart Memory Bra alters its shape when the wearer's body temperature changes, pushing breasts closer together when a woman gets flushed after seeing someone attractive.

Designer Suzana Gorisek said: "As a woman's body changes, so the size of the bra changes. That's the advantage of this bra."

Celebrating a 100 years of the bra
Underwear and Swimwear

Celebrating a 100 years of the bra

When you think about the bra your mind conjures up an array of images. Who can forget Jean Paul Gautier’s creation for Madonna’s Blonde Ambition Tour? A fashion defining moment where the bra was transformed from underwear to outerwear.

There is no doubting we have come a long way since throwing off the constraints of corsetry a hundred years ago but British women still haven't got the right support from their bras or from their men! New research reveals half of British men have no idea what size their women wear in the bra department and over 600,000 ladies want a remote control bra to help their boyfriends' pinging power during a night of passion.

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