Thanks to the internet, there is more fashion inspiration available than ever - but it also means that if you have a style and couldn’t find people with the same taste, you needn’t worry. The TikTok algorithm will find you and offer you a tribe. Social media is now awash with more cores and subgenres of fashion than you can shake a stick at, and some don’t even have names yet.
More than half a million unique users watched the online shows of Mercedes-Benz Fashion Week Russia and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow. At peak times the number of simultaneous connections exceeded 50,000. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.