LORO PIANA & C. S.p.A.
Loro Piana is one of the most iconic fabric manufacturers in the world. The company was founded by Pietro Loro Piana in 1924. Today, the brand is recognized around the globe for luxury and quality.
Loro Piana offers luxury combined with true sustainability and ecological consciousness. Loro Piana is a vertically integrated company, where no stage of production is outsourced.
Loro Piana remains focused on its most iconic heritage fabrics: ZELANDER®, naturally resistant for dynamic lifestyles past and present
Following the new corporate textile campaign for the fabric Tasmanian® launched last July, Loro Piana continues to focus its energies on the excellence and exceptional, timeless performance of its most iconic fabrics. At the Milano Unica fair, for the SpringSummer 2019 collection, the spotlight will be on Zelander®, a family of fabrics made of New Zealand merino wool, characterised by their extraordinary resilience, as well as their lustre, elasticity and exquisitely warm, soft feel. These properties are all highlighted by studies carried out on the fabric’s outstanding performance, and by the refined, unique spinning and weaving techniques used by Loro Piana that guarantee the wearer will enjoy pure wool garments providing the utmost comfort and a perfect fit. This applies particularly to the Natural Stretch version: its rippling capacity means the wool has a natural “internal memory”, allowing the fibre to “remember” and return to its original shape, even after movements, wringing or crushing.
The new Loro Piana corporate textile campaign was launched in occasion of the Milano Unica textile fair (11-13 July at the Fiera Milano - Rho) and it is dedicated to the iconic Tasmanian® fabric.
Men's Fashion Cluster Sales Director Dean Manev is at Milano Unica. The trade fair takes place from 9th to 11th February in Milan, Italy. Dean Manev visited all fabric producers at Idea Biella and highly appreciated the collection of Loro Piana.
Loro Piana has always been associated with the very finest and best raw materials. For the past six generations, Loro Piana has been the vanguard of developing the potential of Super 120's wool. This winter the focus will be on wool - the oldest natural fibre known to man. Alongside cashmere, wool has undergone innovative treatments and used to create brand new blends to enrich the products presented at the Milano Unica fair, where I visited the booth of this premier international textile brand.