About the Author

Lubomir Stoykov is a full-time professor at the University of National and World Economy (UNWE), Sofia University "St. Kliment Ohridski" and at the National Academy of Arts (NAA). MSc in Journalism, PhD in Philology and Doctor of Science. At the University of National and World Economy he teaches "Public Relations", "Culture and Mass Media", "Image-Making", "Public Relations Management", "Lifestyle Journalism", "Corporate Culture and Communication" ; at the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski he teaches “Culture and Media”, “Business Communication”, “Fashion Journalism", etc .; at the National Academy of Arts he teaches "Fashion Theory", "Fashion as Art and Creativity", "Fashion - Media, Marketing and Advertising" and more. Field of his scientific interests: mass media and culture, lifestyle journalism, business communication, public relations, company culture, culture and fashion, etc. Founder and Research Coordinator of the MSc Program in Public Relations at the University of National and World Economy and the MSc Program in Lifestyle Journalism at the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski". Member of the Habilitation Council at the University of National and World Economy.
Born May 11, 1954 in Stara Zagora. Graduate in Journalism at the Sofia University "St. Kliment Ohridski" (1979). Expert on Corporate Culture and Business Communication, famous Bulgarian Fashion Journalist and Fashion Critic, Culturalologist, Aesthetician and PR Consultant. Author and host of the first Bulgarian specialized weekly fashion show "Brilliance" on BNT (1994). Author and host of the weekly fashion show on Nova TV "From needle to thread" (1995 - 2003). Author and host of the weekly Fashion Show "The Charming Dictator" on TV "7 Days" (2004 - 2008). Editor-in-Chief of “Moda” magazine (1997). Editor-in-chief of the e-magazine "Fashion Lifestyle Magazine" (2007 - 2010). Editor-in-chief of the online journal "Media and Public Communications". Member of the American Public Relations Society (PRSA). President of the Academy of Fashion. Member of the Metropolitan Museum of Art in New York. Adviser to the Parliamentary Committee on Civil Society and Media. Co-founder of the Association of Image-makers and PR Specialists "Imagines" and a member of its management board. Chairman of the Bulgarian Academic Communications Association. Manager of consulting house "From Needle to Thread". Member of the Union of Bulgarian Journalists. Author of 50 documentaries of world-famous designers. He has interviewed over 100 celebrities from all over the world - in the field of fashion, cinema and pop music, most of them for the first time for the Bulgarian media such as Pierre Cardin, Paco Rabanne, Lloyd Klein, Alexander McQueen, Emmanuel Ungaro, Oscar de la Renta, Hubert de Givenchy, Nino Cerruti, Sonia Rykiel, Ivana Trump, Esther Cañadas, Betsey Johnson, Jean-Paul Gaultier, Bill Blass, Stephen Baldwin, Michael Madsen, Elizabeth Hurley, Anouk Aimée, Claudia Cardinale, Kenzo, Versace, Giovanna Ferragamo, Luciano Benetton, Boy George, Bryan Ferry, Isabella Scorupco, Cyrielle Clair, Alek Wek, Nicky and Paris Hilton and others. Winner of the highest award of the Union of Bulgarian Journalists - "Golden Feather".

Author of books:
"World Fashion Icons" (2014), "Facebook Communication" (2012), "Fashion Smiles" (2012), "Effective Business Communication" (2010), "Public Relations Management" (2006), "Culture and Media" (2006), "Public Relations and Business Communication", co-authored by V. Pacheva (2005), "World Fashion - Part III - Italy" (1998), "Corporate Culture and Communication" (1995), "Bulgarian Advertising", " World Fashion - Part I - co-authored by G. Grozdev (1995), "The Fashion: From Nefertiti to the Top Models" (1994), "The Man Outside and Inside" (1990), The Beauty of Communication (1984), The Charming Dictator, Kaleidoscope of Fashion (1982) and others.

Articles from Prof. Lubomir Stoykov

Beauty is a message

Beauty is a message

Beauty is really a cocktail of divine proportions and harmony between the inner and outer world of man that gives meaning to his being and is rightly referred to as a synonym for truth and good*. Relative, however, it is subject to time, morals, and, to a great extent, to the generally accepted norms. In this sense, it can be said that beauty is a kind of aesthetic consensus of the majority about the unique qualities of the minority. Beauty is also a message that challenges taste, imagination and tolerance. In order to determine what is beautiful, we need to realize that it (the beautiful thing) should be liked and surely to cause delight and trepidation. In fact, in most cases, beauty is a wonderful combination of spirit and matter, shape and color, fluid and provocation that awakens admiration, joy and passion.

The style of Lyuben Dibov Jr - spontaneous, ironic and conceptual

The style of Lyuben Dibov Jr - spontaneous, ironic and conceptual

Lyuben Dilov Jr is among the undoubted modern phenomena of our time. He is well known in society and show business - as a publisher and writer, screenwriter and journalist, politician and image-maker. "He was one of the most intelligent students whom I taught in the 80s at the Faculty of Journalism and Mass Communication", said Prof. Lyubomir Stoykov.

Lavazza A Modo Mio

Lavazza A Modo Mio

Tens of celebrities and journalists from leading Bulgarian media gathered at the residence of the Italian Embassy on the occasion of the presentation of the exclusive innovatve espresso system Lavazza A modo mio. Giuseppe Lavazza, vice-president and marketing director of Lavazza was a special guest at the event. He introduced to all the attendants the philosophy and abilities of the new espresso system. Each guest had the possibility to taste the incredible espresso tastes of A Modo Mio.

French fashion designer Yves Saint Laurent died

French fashion designer Yves Saint Laurent died


The greatest contemporary fashion dictator Yves Saint Laurent died in Paris on 1 June 2008 in Paris at the age of 71. After his death the high fashion will not be the same ... For many years he designed clothes that reflected women`s changing role in society, he dressed women in trousers and smokings. He managed to create an epoch of high style - a noble continuation of Coco Chanel, Christian Dior and Cristobal Balenciaga. He really managed to turn the history of apparel in history of the art! The Little Prince of French fashion is not among the living any more, but his million admirers will be with Yves Saint Laurent forever.