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Articles from Martina Martini
On 21.01.2018 at Zuiderkerk, Amsterdam was held the second International conference Ethical Fashion – The New Fashion Formula, followed by the awards ceremony “303 TUSCANS“ – certificate for ETHICAL FASHION. The event took place during the popular fair Modefabriek.
The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.
The world looks differently through the eyes of an artist. Most people think 'What can I buy to myself?', but the artists look deeper - 'What can I offer to the world, that can make it better?'. Let's look through the children's eyes. They are free and limitless in their thinking.
After the exclusive launch at Pitti Uomo, The Wool Lab SS16 will be presented at the most important trade shows worldwide, as well as through The Woolmark Company's global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.
Woolmark continues to cement wool’s rightful place in the sports and outdoor sector. The company presented the latest fabric innovations in Merino wool at this year’s Outdoor Retailer trade show, January 21 to 24, 2015.
With next-to-skin Merino wool apparel enjoying commercial success across the globe, The Woolmark Company has placed a greater focus on outerwear, with an innovative woven fabric the standout of the exhibit.