About the Author

Martina is one of Be Global Fashion Network's international correspondents from fashion fairs and shows. She travels a lot, frequently visiting Milan, Florence, Paris, London, Amsterdam.

Articles from Martina Martini

303 TUSCANS – certificate for ETHICAL FASHION was given to Ethical brands from the Netherlands

303 TUSCANS – certificate for ETHICAL FASHION was given to Ethical brands from the Netherlands

On 21.01.2018 at Zuiderkerk, Amsterdam was held the second International conference Ethical Fashion – The New Fashion Formula, followed by the awards ceremony “303 TUSCANS“ – certificate for ETHICAL FASHION. The event took place during the popular fair Modefabriek.

Consumers make the fashion trends

Consumers make the fashion trends

The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.

Creativity - The world is big and inspiration lurks around the corner

Creativity - The world is big and inspiration lurks around the corner

The world looks differently through the eyes of an artist. Most people think 'What can I buy to myself?', but the artists look deeper - 'What can I offer to the world, that can make it better?'. Let's look through the children's eyes. They are free and limitless in their thinking.

The Wool Lab Spring-Summer 2016

The Wool Lab Spring-Summer 2016

After the exclusive launch at Pitti Uomo, The Wool Lab SS16 will be presented at the most important trade shows worldwide, as well as through The Woolmark Company's global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.

Latest fabric innovations in Merino wool at Outdoor Retailer trade show

Latest fabric innovations in Merino wool at Outdoor Retailer trade show

Woolmark continues to cement wool’s rightful place in the sports and outdoor sector. The company presented the latest fabric innovations in Merino wool at this year’s Outdoor Retailer trade show, January 21 to 24, 2015.

With next-to-skin Merino wool apparel enjoying commercial success across the globe, The Woolmark Company has placed a greater focus on outerwear, with an innovative woven fabric the standout of the exhibit.