About the Author
Lou Markovic
Lou is a French student in international trade with a passion for fashion. Her goal is to combine her business skills with her interest in creating a more ethical and sustainable fashion industry. She aspires to contribute to a sector where style goes hand in hand with social responsibility and environmental respect, shaping a future where fashion is both fair and sustainable.
Articles from Lou Markovic
REHUBS to build industry-wide circularity roadmap and action plan to Tackle Textile Waste
ReHubs is leading systemic change across the textile and apparel industry, bringing together key stakeholders to achieve ambitious circularity goals through aligned efforts in infrastructure, policy, and finance. Macro-economic shifts, including legislative changes, emerging innovative technologies, and evolving consumer and industry dynamics, are reshaping the European apparel and textile landscape.
Understanding the Verpackungsgesetz : Packaging Licensing for Online Sellers
With the rapid expansion of e-commerce and the resulting surge in packaging waste, Germany has introduced a strict regulatory framework to ensure companies take responsibility for their environmental impact. Known as the Verpackungsgesetz, or Packaging Act, this law applies to all businesses that introduce packaging into the German market, especially online sellers.
Dress Better with Less A Complete Guide to a Minimalist Wardrobe
In a world dominated by overconsumption and ever-changing trends adopting a minimalist wardrobe becomes a refreshing and conscious lifestyle choice The concept is simple reduce the number of clothes you own and keep only those that truly fit you your lifestyle and your personal style This does not mean giving up your identity or creativity but rather focusing on quality simplicity and durability
PREMIERE VISION NEW YORK will present latest fashion trends for Autumn-Winter 2026-2027
Première Vision New York returns this July 15 & 16, 2025, to the iconic Tribeca 360° for a new edition of North America’s leading sourcing event. The show will present a curated look at the latest creative solutions and trend directions for the Autumn-Winter 2026–2027 season, bringing together the global fashion community for two days of inspiration, innovation, and connection.
Joint statement by EURATEX and Danish Fashion and Textiles about European textile and clothing industry
EURATEX and its Danish member Dansk Mode & Textil are calling upon the Danish Presidency of the EU to bring back stability and transparency to the European agenda. These last few months we have seen major upheavals and turbulence in global markets, as well as uncertainty surrounding a number of regulatory initiatives. All this creates a climate of uncertainty for European industry and anxiety with the consumers. As a result, demand for textile and garments is low, and entrepreneurs are hesitant to make any further investment decisions.
Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims
As climate concerns increasingly shape consumer behavior, companies are eager to showcase their environmental credentials. However, the gap between true ecological responsibility and marketing spin—commonly called greenwashing—has become a major concern. In France, new legal tools, including the Anti-Waste for a Circular Economy Law (AGEC), have been introduced to counter deceptive environmental messaging. These will soon be reinforced by the upcoming European Green Claims Directive, ushering in a new era of transparency and accountability in environmental marketing.
Top French Marketplaces and How to Sell on Them
France stands as one of the most mature and dynamic e-commerce markets in Europe, offering direct access to millions of consumers who expect high-quality products, reliable service, and fast delivery. For international brands and sellers seeking to expand into the European Union, leveraging the power of local marketplaces is not just an option — it’s a strategic gateway
Selling to the French Consumer : Cultural Nuances in Branding and Communication
This article explores how brands must go beyond translation and product quality to succeed in France. It emphasizes the importance of cultural sensitivity, linguistic precision, authenticity, and emotional and intellectual resonance in brand communication. French consumers value heritage, elegance, and meaning, expecting brands to engage with depth and respect rather than superficial marketing tactics.
E-commerce Legal Requirements in France: From Privacy to Platform Compliance
France has emerged as one of the most advanced e-commerce markets in Europe, offering businesses a vast consumer base and a well-developed digital infrastructure. However, selling products or services online in France requires full compliance with a robust legal framework that protects consumer rights, ensures data privacy, and regulates marketplace practices. Whether you are an independent online retailer, a third-party seller on major platforms like FNAC, Cdiscount, or La Redoute, or an international brand expanding into France, understanding and adhering to these legal obligations is essential.
VAT Customs and Digital Sales: Tax Compliance in the French Market
The French market represents a strategic opportunity for businesses worldwide particularly in the fields of e-commerce and digital services However succeeding in France requires a solid understanding of local tax obligations including VAT customs procedures and regulations specific to digital activity Knowing these rules is essential not only to avoid penalties but also to ensure compliant and sustainable growth in the French market
30 Top AI Tools in 2025
AI is no longer a futuristic trend—it’s now an essential productivity partner across industries. From writing and design to video, coding, and workflow automation, here are 30 of the best AI tools of 2025, organized by category with longer descriptions and links.
Fast Fashion: Zara, Bershka, and the Giants Facing France’s New Law
Zara, Bershka, Pull&Bear — these brands under the Inditex group dominate the European fast fashion market. With collections refreshed every two weeks, they embody a business model based on speed, variety, and low prices. Yet behind this commercial success lies a heavy environmental and social cost.
Fast Fashion: The End of Impunity in France?
T-shirts for €2, dresses shipped in 48 hours from the other side of the world, hundreds of new items every day on apps like Shein or Temu. In recent years, ultra-fast fashion has taken over our closets and our buying habits. But at what cost? Behind this abundance lies one of the most polluting industries on the planet, built on human exploitation and the depletion of natural resources
Best Dresses at the 2025 Tony Awards Red Carpet
The 78th Annual Tony Awards took place on June 8, 2025, at Radio City Music Hall in NYC, delivering not only theatrical triumphs but also a dazzling display of red‑carpet fashion. From bold couture to elegant classics, these are the most unforgettable looks of the night:
DELIVER Europe Marks 10 Years with Keynote from Christiana Figueres and Premier Supply Chain Matchmaking
DELIVER Europe, the premier logistics event for retail and commerce, returns to Amsterdam on 4-5 June 2025, celebrating its landmark 10th anniversary with an exceptional lineup of speakers, exclusive matchmaking opportunities, and notable industry sponsors.
Robert Pattinson’s Fashion Style: Avant-Garde Elegance Meets Grunge Cool
Robert Pattinson is no stranger to transformation — whether he's playing a brooding vampire, a conflicted superhero, or a high-fashion muse, his style evolves with purpose. Far from conventional, his fashion is a fearless mix of classic tailoring, indie edge, and bold experimentation.
Cillian Murphy’s Fashion Style: Quiet Luxury Meets Sharp Precision
Irish actor Cillian Murphy is known for more than just his hypnotic screen presence — his fashion sense is equally captivating. With a wardrobe that exudes understated elegance, Murphy has mastered the art of minimalist sophistication both on screen and in real life.
Harry Jowsey’s Fashion Style: Effortless Cool Meets Red Carpet Edge
Reality TV star Harry Jowsey is more than just a headline-making heartthrob — he’s also a rising fashion personality. Known for his blend of laid-back streetwear and sharp formal looks, Jowsey’s style echoes his evolving personal life and public image.
Fast Fashion: France Leads the Way — Will Europe Follow?
At first glance, fast fashion seems appealing: cheap clothes, delivered in days, and endless new styles just a click away. But behind this apparent convenience lies a much darker reality: massive pollution, overproduction, poor labor conditions in low-wage countries, and widespread textile waste.
How to Optimize Your Business in 2025
In 2025, the world of online commerce and fashion is constantly evolving. To remain competitive, it is essential to adapt to new market trends, consumer expectations, and available digital tools. BGFashion.net offers valuable advice to help entrepreneurs leverage current trends and optimize their business. In this article, we will explore the main strategies and best practices to adopt in order to grow your business in 2025.