Starting A Salon - The Design Matters

Whether you’re running a business or you’re a client looking for the right salon, appearances matter. The truth is, on average, a first impression is formed in just seven seconds. In some cases, it can be formed in as little as a tenth of a second. It’s not just people that give first impressions, a business does as well. That’s why your salon design matters. Consider the following to ensure you optimize appearance, comfort, and workflow.

Comfortable Reception

Whether someone is popping in to book an appointment, looking for more information, or arranging a consultation, they need to instantly feel at ease, and to know that they are in good hands. That means, you need a dedicated waiting area. Ideally, it should scream luxury with comfortable chairs, a clean minimalistic reception, desk, and knowledgeable friendly staff. This should be the first thing anyone sees as they walk through your doors. Don’t forget this area should have warm lighting to help create the right ambiance.

The Right Furniture

The furniture you use say a lot about your business and your approach to clients. In short, you need professional, salon-grade equipment: individual treatment spaces, well-built machinery, and a room that feels considered rather than assembled piece by piece. Buy from a specialist: manufacturers like Gamma & Bross build their furniture in-house rather than assembling parts bought in from elsewhere, so they can quote for a reception desk cut to your dimensions instead of selling you only what the catalog holds. Of course, all furnishings, especially seating, should look great but also be very comfortable. A styling chair is machinery as much as furniture, so check the pump and the footrest, not just the upholstery.

Furniture extend to storage: a professional salon will have built-in storage, ensuring all the products and tools are out of sight. Back-bar cabinets and station trolleys keep everything within arm's reach without creating any clutter. Don't forget, staff and clients should be able to effortlessly move through the salon. The right design should make it obvious to clients where they need to go next, and you can use this to improve their experience and even upsell products and services. Study a few worked floor plans before committing to your own, from a 322-square-foot studio up to salons of 3,000 square feet and more.

Product Positioning

If you’re planning on selling products you need to make sure they are positioned correctly. That means, a stylish, simple, and even minimalistic display at or near the pay point. It reminds clients they need to purchase the fabulous products you’ve just used on them. This can help to boost your income and encourage repeat visits.

Plan For The Future

Even if you’re just starting your salon, you should be mindful of the future and the potential for expansion. By creating distinct areas for services and using modular-style furniture, you’ll find it easier to adjust what you offer. That means you can add or even remove services effortlessly. 

Don’t Forget ADA Compliance

Your salon should be accessible to everyone, regardless of whether they are able-bodied or not. While you should comply with the latest laws, it’s also a great way to build a good reputation, and it allows you to attract all potential clients. That’s essential if you’re just starting out. 

Keep It Neutral

A salon or spa is a place for relaxation. Clients should feel comfortable and even prepared to talk to you and the staff. Studies show that this is easier to achieve if your salon has a neutral color scheme. Stick to white, beige/cream, or soft colors to create a relaxing environment. Your clients will thank you for it. Of course, there’s no harm in adding a gentle aroma. Lavender or a mild citrus smell can help clients relax. 

Create A Uniform

Whether you have one member of staff or a hundred, a uniform helps to create a professional impression. This reassures clients that they are in good hands and are using a salon dedicated to protecting its reputation. This inspires confidence and will help to create repeat business as well as personal referrals. 

Make It Personal

Professional, minimalistic, mild aromas, neutral colors, these are all things that help you stand out positively to clients. However, don’t forget this is an experience. Clients come to relax, receive a treatment, and often unload feelings and frustrations.  Make sure you and your staff offer a personal experience which leaves every client feeling welcome. It will help you stand out from the competition.