5 Things To Consider When Running Your Own Fashion Event

If you’re involved in the fashion industry in any way, then you will be familiar with how important a fashion event can be. This benefits both the marketing and sales areas of the fashion industry. This article has been put together to give you more of an idea of what you should think about when looking to create an event, so let’s dive in.

Fashion show

Consider The Venue
Before you do anything else, you should first think about what sort of fashion event you are looking to host. For example, are you looking to host a live catwalk of some kind, or are you looking to showcase a portfolio of fashion items in an exhibit? Once you know what sort of show you are doing, you will be able to think about where you will actually host the event. You should sort out the details of this as soon as possible, so that you can start arranging the actual event in more detail.

Consider The Models
Once you know where you will be hosting the event, you will have to spend some time trying to find available models on the day of your event. Some models may come with the fashion items you are showcasing, as the brand represents them. In other situations, you may need to go directly to an agency, or contact some freelance models yourself, so that you can get all the models that you need. It’s important that you ensure that the models and relevant agencies are aware of the time that you need them. It will be best for all parties that you lock down the booking into a contract. This contract benefits you as it helps protect you if you are left to hang. It protects the models as they will have their work guaranteed.

Whether it’s on the day, of the day before, it will be useful to try and do a rehearsal of some kind. This rehearsal helps you to narrow down the timing of each walk, and how long you need for each person. Of course, it depends on what sort of fashion event you’re hosting in the first place.

Consider The Budget
One of the most important considerations you need to consider when planning your own fashion event is how much you’re willing to spend. Think about how much money you’re willing to invest and how much money you can raise through sponsorships or from partners in general. You should think about how much money can be raised before the event and how much could be generated after. This could refer to sales that are generated due to the event, or from sponsors who want their branding to be put across.

If you are looking to invest your own money into the fashion event, it may be a good idea to start saving towards this early, so that you can build up the funds you need. You could look to take on some extra work in the months leading up to this event and put this money aside for that purpose. There are other ways to generate some extra funds. Many people play on online casinos to help earn a bit extra cash. You can visit sites such as Online Casinos to help you find the best sites to sign up to and play. This can help you find the best sign-up bonuses and sites offering free spins, enhancing your playing experience. It’s important that you remember to only gamble what you can afford to lose, and that you aren’t risking anything that could negatively affect your life.

You can also get funds from crowdfunding sites - a method of raising capital for a project or venture through the collective effort of a large number of people. This is very popular nowadays and can help you complete your idea.

Consider The Fashion
Once you know how much you’re willing to spend on the event, you will have to consider what fashion you will show. There are a lot of factors here for you to consider. Firstly, the season itself. This refers to both the physical climate season, and the current fashion season, as the two will vary. You will need to think about where you will source the fashion from. Will the fashion come from you or the company you’re representing directly, or will you need to get into contact with specific fashion businesses that could supply your event with fashion that they want to advertise? Depending on the nature of the agreement, they may pay you a set amount for the time, or they may pay based on how many sales they generate thanks to your event.

Either way, you should be clear on these arrangements early, so that you can sort out all the details and get the fashion sorted. You will have to think about how long you want the event to last, as this can decide on how many items of clothing you need. If you’re only looking to showcase a few items, then ensure the time reflects this, as you don’t want to waste anyone’s time.
On a similar line of thinking, you should also ensure that everyone is getting value for their money and time. It will depend on the time of the year and on what’s currently trending and what’s of interest. In just over 15 minutes, a fashion show can help bring a designer’s vision to reality. It’s likely that you will have several designers attending your event, so you should ensure they are all given suitable time.

Consider The Guestlist
Finally, you should consider who will come to the event, and how you will attract people to come in the first place. There may be industry-specific people that you want to invite, and then there will be general members of the public too. You can create VIP access to the event too. This can make the event more premium and help you earn more money. Of course, you will need to justify the cost for this unique experience, and offer something different from the standard ticket. You could offer drinks and food with the ticket, offer a better viewing position, a comfier chair, and even the chance to go backstage. When you’re looking to invite specific guests, you should try to do this as early as possible. It’s best to do this early as they may have busy schedules and won’t be able to come if you leave it too late. In some cases, you may schedule the event around someone’s schedule in general as they will be the main reason for the event.


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About the Author

Stella Cooter

Journalist, traveller and mother, Stella writes about fashion and style, luxury and adventure.





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