Why Red Is the Color Making Waves This Season

Red has never been a shy shade—but this season, it’s stealing the spotlight in a big, bold way. From statement pieces on the runway to must-have beachwear, red is commanding attention everywhere. Whether it’s cherry, crimson, scarlet, or fire-engine, this dynamic color is proving it’s anything but one-dimensional. Let’s dive into why red is the color setting the tone for the season.