Tag: fashion retailers

Digital Product Passports adopted by Four Fashion Brands
Sustainable fashion

Digital Product Passports adopted by Four Fashion Brands

In January 2024 PicoNext announced new customer momentum in Digital Product Passports, with a collection of four fashion retailers across the globe adopting the technology to provide increased transparency into their sustainability efforts. The boutique clothing brands are using a combination of blockchain- and cloud-based Digital Product Passports to detail environmental and social attributes of their products, avoiding “greenwashing” and backing their sustainability programs with data.

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