The Timeless Evolution: How Lacoste Polo Shirts Transformed Fashion Over 90 Years

The history of Lacoste polo shirts is a tale of innovation, rebellion against tradition, and the enduring influence of a French tennis legend, René Lacoste. In 1933, Lacoste introduced a revolutionary polo shirt that challenged the conventional attire of tennis players. This flexible, lightweight garment, crafted from "petit piqué" cotton, not only transformed the tennis court but also laid the foundation for a brand that would become a pioneer in the fashion world.