How Binary Future helped Sofia Vergara create a digital brand that combines beauty and science

When the Hollywood actress Sofia Vergara decided to launch her own cosmetics brand, she had a clear vision – to create cosmetics that not only beautify, but also protect. That's how it came to be Parrot – a sunny, science-based brand that combines makeup, skincare, and SPF into a single daily beauty system.

To start Parrot team Binary Future developed a complete eCommerce ecosystem – from digital identity to content architecture and user experience on Shopify Plus. The task was not only to create an online store, but also to form new type of brand: inclusive, educational, and technologically flawless.

Beauty that begins with trust

Toty is a sun-loving brand that aims to change the perception of SPF products, which have long been associated with heavy textures or clinical formulas. The Binary Future team helped translate the brand's mission into the language of design, content, and digital communication: sunny care, scientific reliability, human tone. From product descriptions to visual storytelling, every element of the platform creates an atmosphere of trust. The site not only sells, but also educates: it explains how SPF works, how to choose CC cream shades, and why antioxidant support is important for skin of all tones.

Inclusivity built into the code

The key challenge was launching a brand that had to show its audience from day one that it embraced inclusivity – not just as a marketing trend, but to reveal its identity.

Binary Future has developed a UX where users of any skin tone and type will feel like this brand is for them too.

The Shopify Plus platform has implemented:

·   "Find My Shade" quiz based on Octane AI, which helps you choose a personal shade of CC cream;

·   ReBuy for personalized recommendations;

·   Judge.me to collect customer feedback and visual stories;

·   Klaviyo for warm and natural letters without aggressive sales.

This created a sense of space where the customer is not just a consumer, but a co-participant in the brand's story.

UX that speaks the language of beauty

Shopify Plus became the foundation for the brand, but the real magic was created by UX details Binary Future has simplified the path from product inspiration to purchase: the user is not overloaded with information, but receives just as much knowledge as needed to feel confident.
Interface: lightweight, clean, with smooth transitions between SPF, makeup, and supplements.

The home page works like an editorial magazine: with storytelling blocks that reflect Sofia Vergara's philosophy of life: Beauty is confidence, which starts with taking care of yourself.

When technology becomes emotion

Binary Future has combined technological infrastructure with sensual branding. Shopify Plus delivers impeccable speed and scalability, while automation tools create a personalized experience without the “digital coldness.”

Every element – from push reminders to dynamic CTAs – is designed to resonate as a brand voice, not an algorithm. As a result, Toty received not just an eCommerce platform, A a full digital scene, where beauty, science and solar energy meet in one story.

Binary Future - architects of emotional commerce

For Binary Future this project became an example of how Shopify Plus can become a powerful brand building tool that speaks to the customer in the language of empathy. Their approach combines UX, content, and technology into a single ecosystem, where conversions are just a consequence of a properly built experience.