The Biggest Beauty Trends Of 2023

2023 has been quite a year in the world of beauty, marked by a shift towards more natural, sustainable, and inclusive approaches. This year's trends reflect a deeper understanding and appreciation of individuality, steering clear from the ol‘ one-size-fits-all solutions in beauty. This article explores some of this years trends, providing insights into the preferences and values shaping the beauty industry today.

Beauty trends 2024

Emphasis on Fragrance-Free Skincare
The beauty industry is increasingly embracing fragrance-free skincare, catering to the rising demand for minimalist and hypoallergenic products. This shift acknowledges the concerns of those with skin sensitivities and migraine triggers due to strong scents. The move towards essential oil-free and fragrance-free options represents a significant step towards health-conscious beauty solutions.

Fragrances and essential oils are frequently included in skincare formulations for their aromatic appeal and purported therapeutic benefits. However, these same ingredients can lead to adverse reactions in some individuals. Here are some commonly used fragrances and essential oils in skincare products:

Limonene: Sourced from the peels of citrus fruits, it is used for its fresh, uplifting scent.

Linalool: Found in lavender, rosewood, and bergamot, linalool has a soft, floral fragrance.

Geraniol: This component of rose oil and geranium oil has a sweet, rose-like aroma.

Citronellol: Common in rose and geranium oils, it offers a lemony scent.

Lavender Oil: Popular for its calming properties, it's used in a multitude of products from moisturizers to sleep aids.

Peppermint Oil: It is known for its refreshing scent and tingling sensation on the skin.

Personalized Body Skin Care: Simplified Yet Effective
2023 has seen an upsurge in personalized body skincare solutions. Consumers now seek multi-purpose body moisturizers that address specific concerns like pigmentation or acne, minus the fragrance. This trend indicates a preference for streamlined, effective products that cater to diverse skin needs without complicating the skincare routine.

Dermal Fillers
Dermal fillers have gained popularity for their non-invasive nature and ability to deliver immediate results in anti-aging and facial contouring. They are suitable for a range of aesthetic goals, from smoothing wrinkles and fine lines to enhancing facial volume. Over time, there has been a trend towards achieving more natural-looking results, with practitioners focusing on enhancing an individual's features rather than altering them significantly.

Examples of Prominent Dermal Filler Products
Below are three prime examples of dermal filler products used by clinicians to create youthful and natural enhancements:

Juvéderm: A leading brand in the market, Juvéderm offers a line of hyaluronic acid fillers, each formulated to target specific needs. Juvéderm fillers are renowned for their smooth consistency and long-lasting results, making them ideal for issues ranging from fine lines to loss of volume in the cheeks or lips. Where to get it: Medica Depot is your source to buy Juvederm online.

Restylane: Another hyaluronic acid-based filler, Restylane is designed to mimic the body's own natural hyaluronic acid, providing volume and fullness to the skin. This filler is particularly well-suited for delicate areas such as the tear troughs under the eyes or defining the lip border.

Radiesse: Unlike hyaluronic acid fillers, Radiesse is composed of Calcium Hydroxylapatite (CaHA) microspheres. It not only fills in wrinkles but also stimulates the body's natural collagen production. Radiesse is effective for deeper lines and wrinkles and for enhancing volume in areas such as the cheeks and jawline.

Of course, all of these products should be administered by a qualified professional who can tailor the treatment to each individual's anatomy and desired outcome.

Eco-Friendly and Cruelty-Free Products
Demand for Transparency and Sustainability
The call for eco-friendly and cruelty-free beauty products has grown louder in 2023. Consumers are increasingly seeking transparency in product sourcing and ingredient lists, pushing brands towards more ethical and sustainable practices.

Brands like the Inkey List have grown heavily due to their eco-friendly approach to their skin care products (aside from having incredible INCIs).

Inclusivity in Beauty
Not straining too far from the eco-friendly trends, Inclusivity has become a cornerstone in the beauty industry this year. We witnessed a commendable expansion in beauty standards to embrace diverse skin tones, ages, and genders. Influencers and brands play a crucial role in this paradigm shift, promoting a more inclusive beauty narrative. Notably Victoria Beckham stands out, not necessarily as a beauty guru, but as a celebrity who has excelled in all nuances. Her brand sets a high bar by embodying luxury while adhering to clean, cruelty-free practices and prioritizing inclusivity with a diverse range of shades for all skin tones. The brand's commitment to sustainability and its creation by women add further appeal. It's a comprehensive package that ticks all the boxes for what many consumers seek in a beauty brand.

Skincare Over Makeup
Skincare has taken precedence over traditional makeup in 2023. The focus has shifted towards maintaining healthy, natural skin, reflecting a broader trend of embracing one's inherent beauty rather than masking it.

Maria St. Claire According to Maria St. Claire skincare routine offer long-term benefits, when correctly followed „They help maintain skin integrity, prevent premature aging, and manage various skin conditions like acne or eczema. Unlike makeup, which provides temporary cosmetic improvements, skincare aims to improve the skin's health and appearance over time.“ she said.


Impact of K-Beauty, J-Beauty, and More
Global beauty trends, especially K-beauty and J-beauty, have significantly influenced the beauty landscape. These trends bring innovative approaches and products to the forefront, blending them with local beauty practices to create a unique fusion.

Some of these trends:


Sheet Masks: K-beauty brought the concept of infusing face masks with serums and essences into the mainstream. These sheet masks target various skin concerns and are lauded for their convenience and effectiveness.

BB and CC Creams: Blemish Balm (BB) and Color Correcting (CC) creams, initially popularized by K-beauty, offer multifunctionality by combining skincare and makeup, providing hydration, sun protection, and blemish coverage.

Essences and Ampoules: These fluid formulations, which are lightweight and deeply nourishing, have introduced the Western market to the merits of layering skincare for maximum hydration and targeted treatment.

Snail Mucin: Snail mucin-based products, with their healing and regenerative properties, have become an international sensation as consumers search for ingredients that offer unique benefits.


Double Cleansing: The J-beauty ritual of double cleansing, involving an oil-based cleanser followed by a water-based cleanser, has been widely adopted for its deep-cleaning yet skin-preserving benefits.

Minimalist Skincare: Emphasizing quality over quantity, J-beauty promotes a more minimalist approach, focusing on fewer but highly effective products, aligning with the 'less is more' philosophy. A healthy skin barrier is the main focus for J-care.

There are even specific communities related to this skincare trend, like this

Going into 2024… what will we see?
2023 has been a year of embracing natural beauty, inclusivity, and sustainability. The trends reflect a growing awareness and sensitivity towards personal health, environmental impact, and societal diversity.

Looking ahead to 2024, expect a continued emphasis on effective sunscreen use, anti-aging treatments like retinoids, and skin barrier care. Makeup-wise, a revival of vibrant 80's makeup styles might counterbalance the current 90's matte look, adding bursts of color and dynamism to makeup trends. Of course, we will keep you posted.

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About the Author

Stella Cooter

Journalist, traveller and mother, Stella writes about fashion and style, luxury and adventure.

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